AI-powered search platforms are rising quick, however nonetheless account for lower than 1% of referral site visitors, in line with new knowledge from enterprise search engine marketing platform BrightEdge.
By the numbers. From January to August, AI-driven search referrals accounted for lower than 1% of site visitors.
- Natural search stays the first driver of conversions throughout industries.
- AI search utilization continues to be rising quick – with some platforms displaying triple-digit month-over-month features – however site visitors isn’t translating into transactions.
Why we care. There’s been loads of strain to chase shiny new AI platforms. Nevertheless, these numbers spotlight the large distinction between hype and influence. AI search seems extra like a analysis channel, whereas natural search drives conversions and development.
What they’re saying. BrightEdge co-founder Jim Yu stated:
- “AI search is the fastest-growing channel we’ve ever tracked. However development and high quality are two various things. Natural search continues to outperform on conversions and stays the engine of digital development. Probably the most profitable entrepreneurs aren’t selecting one over the opposite – they’re adapting for AI whereas doubling down on the natural methods which have all the time pushed outcomes.”
In regards to the knowledge. BrightEdge’s evaluation relies on 1000’s of search queries and top-performing web sites – together with many Fortune 100 manufacturers – from January by August.
The report. AI Search Visits Surging in 2025
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