Amazon has precipitated concern amongst numerous electronics sellers. The platform now requires further show that their branded merchandise come from approved suppliers. Those that fail to offer this proof danger having their merchandise faraway from the platform beginning September 17, 2025.
Amazon has requested sellers to submit invoices no older than 180 days that checklist not less than 100 items. As well as, the corporate needs full provider particulars, akin to title, handle, e mail and web site. Paperwork should be submitted in PDF, JPG, PNG or GIF. The foundations apply in a number of European nations, together with Germany, France, Italy, the UK and the Netherlands.
Manufacturers and sectors
The brand new requirement impacts well-known manufacturers akin to Samsung, Dyson, Canon, Philips, HP, Sony and Panasonic. It’s unclear what number of sellers have acquired a warning, however the quantity is giant. A few of the affected outlets don’t even promote the talked about manufacturers.
Retailers should show that they promote real branded merchandise from acknowledged suppliers. The implications of not offering the required info are critical: in line with Amazon, listings shall be eliminated.
Vendor considerations
Many sellers complain about unclear communication. Some acquired a number of emails with completely different model names, whereas it’s not all the time clear for which merchandise proof should be offered. With out the proper paperwork, they can not promote present inventory on Amazon after September 17.
For European on-line retailers this implies further paperwork and potential lack of income. Those that can’t current full provider documentation will lose their product listings on Amazon. Present stock could need to be returned, destroyed or donated.
Amazon acquired buyer complaints
In response to Amazon, the aim of this verification requirement is to make sure that solely protected and genuine merchandise can be found on its market. The corporate acquired buyer complaints with “suspicious causes,” questions on product authenticity or guideline violations. “We require sellers to reveal a confirmed monitor file of constantly sourcing items from verifiable suppliers. We at present have inadequate details about your provide chain to substantiate that you just meet these necessities,” states one of many messages to sellers reviewed by OHN.
