Zoox produces its robotaxis utterly in-house at its {custom} serial manufacturing facility. | Supply: Zoox
Amazon subsidiary Zoox at present launched its robotaxi service to the general public on and across the Las Vegas Strip. Rides are free and accessible by the Zoox app, which may be downloaded on each iOS and Android units, the corporate stated.
Zoox has spent greater than a decade creating and rolling out its custom-built robotaxis. The corporate’s distinctive automobile doesn’t have a driver’s seat, steering wheel, or brake pedals. As an alternative, the inside of the automobile options rows of seating that face one another, permitting riders to higher join throughout rides. Zoox stated it might produce as much as 10,000 of those autos a yr in its manufacturing facility.
“The autonomous automobile business has made exceptional strides this yr, bringing us nearer to a way forward for safer, extra accessible mobility. With the launch of our absolutely driverless ride-hailing service utilizing a purposefully designed robotaxi, we’re thrilled to be a part of this groundbreaking journey,” stated Aicha Evans, CEO of Zoox. “Las Vegas is a metropolis well-known for unforgettable moments, and it’s the best location for our debut. Zoox is about reworking your entire ride-hailing expertise, making each trip a pleasant expertise.”
The Foster Metropolis, Calif.-based firm can also be testing its purpose-built robotaxis in San Francisco and Foster Metropolis. Through the testing part, its autos are open to Zoox staff so the corporate can refine the driving expertise. It has additional plans to check in Austin and Miami within the coming years.
Mike Oitzman, senior editor of The Robotic Report, took a trip in a Zoox robotaxi across the Las Vegas Strip throughout CES 2025. You’ll be able to watch the trip under.
How will the service work?
Zoox stated Las Vegas makes an excellent location for its service launch. Town welcomes over 40 million guests yearly, who will now have the chance to discover the strip in a Zoox automobile.
After downloading the Zoox app, riders can choose from a number of locations, corresponding to Resorts World Las Vegas, AREA15, Topgolf, and different resort and leisure properties. The corporate plans so as to add extra locations all through the approaching months because it expands its service.
Pickups and drop-offs will occur at every vacation spot’s ride-hail zone. At some locations, like Resorts World Las Vegas and AREA15, the corporate has arrange devoted areas designed for Zoox riders. At these areas, an on-site Zoox Concierge will likely be there to welcome riders, stroll them by the app, and reply questions.
To assist riders determine their robotaxi, the automobile’s license plate quantity will likely be displayed within the app. The app will even embody estimated pickup instances, real-time arrival updates, and post-ride summaries with suggestions choices.
To begin, the service is free for all riders. The corporate stated this can assist riders turn into extra acquainted with Zoox, its service, and share suggestions earlier than Zoox begins to scale. Zoox stated it plans to introduce paid rides when it secures the required regulatory approval.
How does Zoox examine to different robotaxi builders?
Zoox stands out for its distinctive robotaxi design, but it surely isn’t the one firm working robotaxis companies within the U.S. Waymo, an Alphabet subsidiary, is a transparent chief within the area. In July 2025, the corporate introduced it had surpassed 100 million absolutely autonomous miles with out a human driver behind the wheel. The Robotic Report named Waymo its 2025 Robotic of the 12 months.
The firm is now driving greater than 2 million absolutely autonomous miles and offering over 1 / 4 million rides per week, it stated. It has served greater than 10 million absolutely autonomous journeys so far. Waymo at the moment operates companies in Phoenix, San Francisco, Los Angeles, and Austin.
Nuro, a Mountain View, Calif.-based developer, has additionally been working to commercialize robotaxi companies. The corporate is taking a multi-pronged method to autonomous driving. Along with robotaxi companies, It licenses its autonomous driving system to automotive producers and mobility suppliers.
Tesla has additionally lately entered the robotaxi area. In June 2025, Tesla formally launched its first robotaxi service in Austin to a choose group of buyers and influencers.
