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Final Up to date on: thirtieth August 2025, 12:56 am
US electrical automotive gross sales have been going up, up, up, and up. Whilst Tesla gross sales began to drop, non-Tesla EV gross sales have been rising sufficient that total EV gross sales have been up. See the Q1 US EV gross sales report for an instance of this. Nonetheless … it simply acquired to be an excessive amount of and the damaging developments broke by means of the general EV market in Q2.
Be aware: These charts are a lot simpler to view and revel in on an actual pc, not a cellphone.
As you’ll be able to see above, US electrical automotive gross sales have been down 6% 12 months over 12 months within the second quarter, or down by 20,511 automobiles.
In comparison with Q2 2023, they have been nonetheless up by 5%, or 13,646 items. In comparison with Q2 2022, that’s the place we see how a lot the EV market has grown in the US. Gross sales have been nonetheless 60% larger in Q2 2025 than in Q2 2022, and so they have been 163% larger in Q2 2025 than Q2 2021. So, sure, whereas it’s a little bit of a downer that gross sales dropped 12 months over 12 months, we’re nonetheless far above the place the market was only a few years in the past. So, let’s have fun that.
Wanting in just a little extra element right here by splitting out the Tesla gross sales, we are able to see that non-Tesla EV gross sales barely modified (rising by 218 items) in Q2 2025 versus Q2 2024. It was completely Tesla’s drop in gross sales that led to the market dropping.
In comparison with Q2 2023, total EV gross sales have been up in Q2 2025 as a result of non-Tesla EV gross sales have been up a terrific deal. Tesla gross sales have been down much more in comparison with Q2 2023 than they have been in comparison with Q2 2024.
Even going again to Q2 2022, we are able to see that non-Tesla EV gross sales are up a ton whereas Tesla gross sales are solely up just a little bit. It’s solely going again to Q2 2021 that you simply actually see a big rise in Tesla’s gross sales, however you see see nearly double the rise from non-Tesla EVs.
In abstract, Tesla’s gross sales progress has actually been struggling, stalled, or going backward for a number of years now. Lengthy earlier than Elon Musk acquired tremendous political and excessive (although, he actually began happening that route throughout the COVID-19 lockdowns in 2020), Tesla has been unable to crank up gross sales progress prefer it had accomplished for years earlier than.
Simply complete total gross sales in Q2 2021, Q2 2022, Q2 2023, Q2 2024, and Q2 2025, we are able to get one other have a look at how Tesla gross sales grew after which shrunk; non-Tesla EV gross sales grew, grew, grew, after which didn’t develop this 12 months; and the ensuing total progress development up by means of 2024, adopted by the slight retraction in Q2 2025. Let’s hope that is only a bump within the street and US EV gross sales don’t stagnate or shrink for lengthy.
Keep tuned. Subsequent I’ll delve into gross sales and developments of particular person fashions, after which the identical for auto manufacturers and auto teams.
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