Apple’s Beats model has a behavior of one-upping its mum or dad firm with merchandise which can be rather less restrictive, rather less one-size-fits-all, and a bit extra colourful, whereas nonetheless providing the identical Apple high quality (and certainly, usually the identical actual expertise).
Now, there are official Beats charging cables, and truthfully, I’ll in all probability by no means purchase an Apple-branded one once more.
A single Beats cable prices the identical as Apple’s ($19 for a single USB-C to USB-C cable, USB-A to USB-C cable, or USB-C to Lightning cable), they usually have the identical specs: USB 2.0 knowledge switch speeds, charging assist as much as 60W. They’re in all probability equivalent inside. However they’re higher in three vital methods.
First, they arrive in colours. Apple’s primary cost cables are solely white. The Beats cables are available in black, navy, crimson, and a kind of sandstone shade. Shade is nice! (Some colours should not accessible in some cable varieties, although.) Second, they’re longer. Apple’s $19 cable is 1 meter (39.5 inches). The Beats cable is 1.5 meters (59 inches). It makes an enormous distinction.

Foundry
Lastly, they’re in all probability a bit extra dependable. Each cables are braided, which is sweet, however the Apple cable goes straight from the connector to the cable whereas the Beats cable has a bit half-inch sleeve. This could assist hold it from bending too sharply proper subsequent to the connector, which is a major reason for cables splitting over time.

Foundry
The Beats cables distinguish themselves in just a few different methods. First, you may get the USB-C to USB-C or USB-A to USB-C cables in a two-pack for $35 (however solely in black). Apple-branded cables are solely offered individually.
Additionally solely accessible in black are neat little 20cm (8 inches) brief cables, in USB-A to USB-C, USB-C to USB-C, and USB-C to Lightning. They’re nonetheless $19 regardless of the tiny size, however if you happen to plug in a battery pack or transportable drive loads (particularly inside a backpack or purse), a really brief cable can actually cut back muddle.
The Apple-branded cables nonetheless have their place. If you’d like actually high-power charging assist in your laptop computer, you’ll wish to step as much as Apple’s 240W cable. Or if you happen to’re shifting a number of knowledge between a quick exterior drive and your Mac, you’ll need a Thunderbolt 4 or Thunderbolt 5 cable. These new Beats cables don’t cowl any of that floor.
But when all you actually need is an effective USB cable for charging your iPhone, iPad, MacBook, or headphones and perhaps shifting round a bit of information once in a while, and also you don’t belief third-party cables (of which there are so many), it is best to go seize the Beats cable over the Apple-branded ones. You’ll be able to even seize ’em on the Apple Retailer.