Ecommerce operators bored with choosing, packing, and posting parcels can flip to huge marketplaces and the main ecommerce platform for assist.
For years, Achievement by Amazon, Walmart Achievement Providers, and the Shopify Achievement Community have helped sellers retailer stock, ship orders, and even handle returns.
The providers share a standard goal of offering ecommerce order achievement however differ in construction, not less than slightly. Understanding these variations begins with a better have a look at how every community works.

FBA, SFN, and WFS purpose to make ecommerce achievement quick and simple.
Achievement by Amazon
Launched in 2006, FBA is probably the most acknowledged third-party achievement choice on this listing owing to its shut affiliation with the corporate’s market.
FBA’s most essential characteristic could also be publicity. Objects offered on the Amazon Market and fulfilled by way of FBA show the Prime badge on Amazon.com. The badge is essential as a result of about 75% of U.S. Amazon consumers are Prime members and certain filter for Prime-eligible merchandise.
Utilizing FBA begins in Vendor Central. Retailers prep stock to Amazon’s specs and ship it to designated warehouses. Amazon distributes inventory throughout its community and robotically routes orders.
When clients make a purchase order, Amazon staff decide, pack, and ship the order, which is commonly delivered inside one to 2 days. Amazon additionally processes returns, with refunds issued on to the shopper.
FBA additionally affords Multi-Channel Achievement (MCF), which permits retailers to promote on platforms equivalent to eBay or their very own webstores and have FBA ship the orders for a price.
When mixed with the “Pay with Prime” checkout service, MCF shipments take pleasure in the identical ultra-fast deliveries.
Walmart Achievement Providers
Walmart launched its FBA competitor, Walmart Achievement Providers, in 2020 on the top of Covid. The timing was coincidental because the retail big had deliberate the beginning, however the pandemic-induced ecommerce surge that adopted might need helped get issues rolling.
Functionally, WFS operates equally to FBA. Sellers apply by way of Walmart’s Vendor Heart. As soon as authorised, these retailers ship stock to WFS warehouses. Walmart’s system routes orders robotically.
There’s even a “Fulfilled by Walmart” badge with a two-day supply promise for Walmart Market objects.
Two WFS variations stand out relative to FBA: returns and worth. Orders positioned on the Walmart Market and fulfilled with WFS are returnable to just about any of Walmart’s bodily areas, providing a stage of buyer comfort.
And WFS claims to be roughly 15% inexpensive than FBA regardless of having the next base charge, the obvious distinction coming from extra charges for setup, storage, measurement, and comparable.
WFS is primarily for Walmart Market sellers, however in September 2024, WFS started its personal multichannel achievement service just like Amazon’s MCF. Thus sellers can use WFS together with an web retailer or different ecommerce channels.
Charge Kind | WFS | FBA |
---|---|---|
Achievement | Begins at $3.45 per unit | ~$3.22–$4.47 (Small Customary-Measurement); larger with weight tiers |
Storage | $0.75 cu ft per mo, +$1.50 if > 30 days | $0.78 (Jan–Sep); $2.40 (Oct–Dec) |
Lengthy-term Storage | Applies after 12 months | Applies after one year (e.g., $1.50+ cu ft) |
Referrals | 5–15% | 8–45% |
Optionally available Expenses | Prep, elimination, disposal obtainable; no setup price | Prep, elimination, long-term storage, subscription |
Subscription | None | Particular person or Professional plan: $0.99/merchandise or $39.99/mo |
Promotions/Reductions | New vendor reductions obtainable | Occasional price waivers (e.g., inbound placement adjustments) |
Multichannel | Sure, nascent | Sure, established |
Shopify Achievement Community
Basically an app, Shopify Achievement Community makes it comparatively straightforward for retailers to course of Shopify orders by way of third-party achievement providers.
Sellers allow the SFN app in Shopify’s admin, join catalogs, and ship stock to companion warehouses. Orders from Shopify and different related channels stream into the system, which routes shipments to the closest node. Achievement companions retailer stock and handle returns.
Maybe the important thing distinction between SFN and FBA or WFS is management. A Shopify retailer owns its personal model and buyer relationships.
In distinction, FBA and WFS clients might have bought straight from Amazon or Walmart, and they’re going to most definitely acknowledge the manufacturers’ packaging when the orders arrive.
SFN has an eventful historical past. Shopify launched the service in 2019 with a $1 billion funding. In 2022, it acquired Deliverr for $2 billion, solely to ultimately promote it to Flexport, which turned the default in-app service.
Because the sale, Shopify sellers utilizing SFN can work with a number of main achievement suppliers, together with ShipBob, Shipfusion, ShipMonk, DHL Achievement, and Amazon MCF.
Retailers can make the most of customized packaging with the SFN, handle a number of channels from a single dashboard, and show Shopify’s Store Promise badge with two- to three-day deliveries.
3 Fashions
FBA, WFS, and SFN all provide complete ecommerce achievement, and in not less than a couple of methods are interchangeable.
- FBA is marketplace-driven, constructed round Prime and pace, and works nicely for multichannel sellers. If a store sells on the Amazon Market, FBA is seemingly necessary.
- WFS leverages its retail community, with the benefit of in-store returns.
- SFN is platform-driven, giving unbiased manufacturers management over buyer expertise and multichannel stock.
– | WFS | FBA | SFN |
---|---|---|---|
Supply | 2 days | Identical day to 2 days | 2 or extra days |
Packaging | Walmart normal | Amazon normal | Could also be customized |
Charge construction | Advanced | Extra advanced | Diversified |
Returns | Walmart managed, plus in-store | Amazon managed | 3PL managed |
The providers are usually not mutually unique. A single retailer can make the most of FBA and WFS for its respective market channels, whereas using SFN for orders through Shopify and its TikTok store.
The takeaway? There are a lot of wonderful choices for ecommerce order achievement.