Samsung Electronics continues to push the boundaries of gaming on Galaxy units with groundbreaking developments. By way of its cellular cloud gaming platform, Samsung is empowering cellular recreation builders and publishers of all sizes to develop their attain, maximize income potential and streamline recreation improvement with a complete suite of software program improvement kits (SDKs) and instruments.
Trade-Main Person Acquisition for Builders and Publishers
In November 2024, Samsung formally commercialized its cellular cloud gaming platform in North America — offering builders and publishers with environment friendly new methods to achieve tens of millions of Galaxy system customers whereas permitting gamers to immediately entry video games with out ready or downloading.
The platform is already demonstrating important worth throughout the gaming neighborhood, as highlighted by a latest case examine from VIZOR, the developer behind cellular title Klondike Adventures. After launching Klondike Adventures on Samsung’s cellular cloud gaming beta in July 2024, VIZOR skilled substantial development in person acquisition — with tens of millions of recent gamers becoming a member of in lower than a 12 months. Moreover, the 60-day return on advert spend (ROAS) for VIZOR’s campaigns on Samsung’s platform was 25% greater than its commonplace ROAS for comparable campaigns throughout the identical interval.
“VIZOR is consistently on the lookout for new channels to draw gamers to its flagship recreation, Klondike Adventures,” stated Helen Kostina, Chief Advertising Officer of VIZOR. “The outcomes we now have achieved along with Samsung’s cellular cloud gaming platform have exceeded our expectations, proving the potential of cloud know-how. Transferring ahead, Samsung will stay an vital a part of our technique to achieve a wider viewers.”
“Our cloud gaming platform is altering the cellular panorama for each publishers and gamers,” stated Jong Woo, Vice President and Head of Sport Companies at Samsung Electronics. “By changing an advert click on instantly into gameplay and eliminating the necessity for app retailer downloads, we’re considerably rising top-of-funnel conversion charges for publishers’ person acquisition campaigns and driving greater returns on their promoting investments. This elevated effectivity is redefining how publishers scale their video games whereas increasing the person base on Galaxy units. For gamers, eliminating the wait time for downloads and installations additionally gives a brand new form of discovery and play expertise — one that’s straightforward, immediate and enjoyable.”
A New Strategy to Efficiency Metrics in Cloud Gaming
Samsung’s cellular cloud gaming platform additionally introduces a brand new cloud-based attribution answer in collaboration with main cellular measurement companions (MMPs).
Historically, person acquisition marketing campaign attribution has trusted apps being put in and opened instantly on a person’s system. This strategy has been the business commonplace for recreation publishers to trace new app installs from their advert campaigns, permitting them to measure ROI based mostly on the general monetization of acquired customers.
With cloud gaming, gamers can immediately leap into gameplay with out putting in an app — disrupting conventional attribution fashions. To deal with this problem, Samsung partnered with main MMP AppsFlyer to develop a first-of-its-kind answer that attributes an advert click on and the ensuing cloud-based gameplay as an app set up.
“Cloud gaming is reworking how gamers entry and expertise video games, and attribution must evolve alongside it,” stated Adam Sensible, Director of Product, Gaming at AppsFlyer. “AppsFlyer has partnered with Samsung to redefine what an set up means in a cloud atmosphere. As our applied sciences evolve, our measurement capabilities should adapt as properly. Collectively, we now have pioneered a completely new manner for builders and publishers to trace and optimize advert marketing campaign efficiency — with out requiring gamers to bodily set up a recreation.”
Past preliminary attribution, the cloud-based answer permits builders and publishers to trace in-game efficiency together with purchases.
New Advantages and Alternatives With Galaxy Retailer
Unlocking the advantages of Samsung’s cellular cloud gaming platform on Galaxy units is seamless, because of its integration with the present Galaxy Retailer infrastructure. Builders and publishers can leverage Samsung’s suite of SDKs and instruments to simply construct on the platform. Moreover, the platform helps current in-game monetization fashions for a easy transition and full compatibility with present operations.
Constructing on this dedication to builders and publishers, Samsung is updating its public phrases to place extra income again into their palms — introducing an 80/20 income share mannequin for video games on the Galaxy Retailer. This construction additionally applies to titles constructed on Samsung’s cloud gaming platform, offering even larger alternatives for companions. The brand new income share mannequin will take impact on Might 15, 2025.
Samsung’s cellular gaming ecosystem — spanning its cloud platform and the Galaxy Retailer — gives premium promotional assist and direct distribution to tens of millions of pre-loaded Galaxy units worldwide. This built-in strategy drives unmatched effectivity and profitability for each builders and publishers.
These involved in studying extra concerning the Galaxy Retailer phrases and increasing their cellular recreation distribution with Samsung’s cloud know-how can go to Samsung’s Developer web page.
For extra info and updates on the Galaxy Retailer, go to https://galaxystore.samsung.com/video games.
