HomeeCommerceHer Enterprise Helps Ladies Earn in a $6.3B Business: 'Rewarding'

Her Enterprise Helps Ladies Earn in a $6.3B Business: ‘Rewarding’


Moniqueca Sims, proprietor of SSG Equipment Academy, received her first glimpse into the equipment restore business whereas courting a person who labored within the house. “He labored on a regular basis, seven days every week,” Sims remembers, “so I used to exit with him simply to spend time with him. I noticed how straightforward it was for him to restore these home equipment, and he was repairing them shortly.”

Picture Credit score: Courtesy of SSG Equipment Academy. Moniqueca Sims.

Sims believes in “working smarter, not tougher” and had the concept to rent technicians to assist the person she was courting with restore calls. She did, however when he did not decelerate, she ended up together with her personal equipment restore firm.

Nonetheless, in working that enterprise, Sims misplaced a big amount of cash buying elements. Many individuals she employed did not truly know find out how to restore home equipment — and would simply swap out half after half looking for a match.

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So Sims took issues into her personal fingers once more. She enrolled in a web based course to study equipment restore and began dealing with jobs herself, even taking her children alongside generally.

“Whenever you repair one thing, it boosts you up, each time you do it.”

Nonetheless, Sims knew there needed to be a greater strategy to practice and rent technicians for enterprise development, so as soon as extra she got down to make it occur: She based SSG Equipment Academy, which offers hands-on coaching programs on the basics to have a profession within the equipment restore business, in Atlanta in 2019.

“ I noticed how equipment restore was the reward that retains on giving,” Sims says. “Whenever you exit, once you repair one thing, it boosts you up, each time you do it. It isn’t a grunt job. It is a feel-good job.”

When Sims went out on jobs together with her daughter, she discovered that lots of the shoppers have been stay-at-home mothers who breathed a sigh of aid once they realized they would not be alone with a male employee. Realizing that, and seeing firsthand what a confidence booster equipment restore may very well be, Sims dedicated to bringing extra girls into the business.

The full equipment restore business income reached an estimated $6.3 billion in 2023, but girls make up lower than 3% of dwelling equipment repairers, based on knowledge from ConsumerAffairs.

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Sims determined to companion with shelters to develop SSG Equipment Academy and supply a viable profession path to the ladies there. Though there was a variety of curiosity, the shelters did not have the funding to again it. So Sims received authorized for grants by way of the Workforce Innovation and Alternative Act (WIOA).

The funding helps low-income, under- or unemployed ladies and men full SSG Equipment Academy’s program and “flip their life round,” Sims says.

SSG Equipment Academy’s lessons sometimes enroll eight to 10 college students. The latest course had three girls in it. Previously, Sims typically needed to attend occasions and persuade girls to return to the category; now, word-of-mouth helps them discover it themselves, she says.

“ You continually need to show your self [as a woman] on this business.”

Sims seems ahead to seeing much more girls make the most of SSG Equipment Academy, regardless of the challenges that may include being a lady within the house.

“ You continually need to show your self [as a woman] on this business, and never simply to the purchasers,” Sims says. “You need to show your self to everyone that works within the business.”

Sims can also be excited to see extra folks throughout the board leap into the equipment restore business, noting that studying a commerce will help folks make more cash than they could by way of incomes a four-year faculty diploma.

“Equipment restore can actually assist change folks’s lives,” the founder says.

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“You need to be taught your craft from the within out.”

To different girls all in favour of beginning their very own careers or companies within the equipment restore business, Sims has some simple however important recommendation: Enroll in a program that may provide help to be taught all you must know in regards to the commerce.

“You need to be taught your craft from the within out,” Sims says. “A whole lot of technicians within the subject now be taught on the job, in order that they grow to be part-changers as a result of they do not discover ways to diagnose and troubleshoot the home equipment correctly. So my recommendation would undoubtedly be to take a category. It would not need to be my college — any college.”

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Sims notes that there might be loads of obstacles alongside the best way, however she encourages anybody all in favour of studying equipment restore to remain the course — as a result of “it is a very rewarding profession and enterprise.”

This text is a part of our ongoing Ladies Entrepreneur® collection highlighting the tales, challenges and triumphs of working a enterprise as a lady.

Moniqueca Sims, proprietor of SSG Equipment Academy, received her first glimpse into the equipment restore business whereas courting a person who labored within the house. “He labored on a regular basis, seven days every week,” Sims remembers, “so I used to exit with him simply to spend time with him. I noticed how straightforward it was for him to restore these home equipment, and he was repairing them shortly.”

Picture Credit score: Courtesy of SSG Equipment Academy. Moniqueca Sims.

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