The buying and selling quantity of MediaMarkt’s market was 90 % greater than in the identical quarter final 12 months. The platform is contributing to the improved profitability of father or mother firm Ceconomy. {The marketplace} will quickly launch in Turkey, with Switzerland and Hungary subsequent in line.
This was revealed in Ceconomy’s report on the third quarter of its 2024/2025 fiscal 12 months. On-line income for the interval reached 1.14 billion euros, up 12.2 % in comparison with the identical interval final 12 months. This implies the digital channel accounted for twenty-four.6 % of complete income.
Market as a catalyst
MediaMarkt’s market is the driving drive behind its on-line development. With a year-on-year development of 90 % in buying and selling quantity, it stays on monitor to fulfill its market GMV goal of 750 million euros for the upcoming fiscal 12 months. The variety of gadgets on {the marketplace} elevated by 75 % in a 12 months, reaching 2.8 million distinctive merchandise.
Market development is progressing in response to plan
Switzerland and Hungary
MediaMarkt has additionally been increasing its market geographically. After serving prospects in Germany, Austria, Spain, the Netherlands, and Italy, the platform was made obtainable this 12 months to customers in Belgium and Poland. Turkey can be added subsequent, as beforehand introduced. In its quarterly report, the corporate additionally revealed which nations are subsequent on the radar: Switzerland and Hungary.
Verticals
MediaMarkt continues to broaden the variety of product classes on its market. Classes now embody DIY merchandise, barbecues, toys, dwelling inside gadgets, health gear, and e-mobility merchandise. Sellers can promote to achieve higher visibility amongst potential prospects, each on-line and in bodily shops. As such, retail media can be an necessary development driver for Ceconomy, which has lately acquired an official takeover provide from JD.com.
