Once you use semantic HTML for issues like buttons, hyperlinks, and types, the possibilities of an AI agent failing its activity are a lot decrease.
The that means inherent in correct HTML tags will inform the AI agent the place to go and what to do.
What About Structured Knowledge?
It’s possible you’ll suppose that structured knowledge has made semantic HTML out of date.
In any case, with structured knowledge, you possibly can present machine methods with the mandatory details about a web page’s content material and goal in a easy machine-readable format.
That is true to an extent. Nonetheless, structured knowledge was by no means meant to interchange semantic HTML. It serves a wholly completely different goal.
Structured knowledge has limitations that semantic HTML doesn’t have.
Structured knowledge received’t inform a machine which button provides a product to a cart, what subheading precedes a important paragraph of textual content, and which hyperlinks the reader ought to click on on for extra info.
By all means, use structured knowledge to complement your pages and assist machines perceive your content material. However you must also use semantic HTML for a similar causes.
Used collectively, semantic HTML and structured knowledge are an unbeatable mixture.
Construct Web sites, Not Internet Apps
I might go off on a 2,500-word rant about why we needs to be constructing web sites as an alternative of net apps and the way the appification of the net is anathema to the ideas on which the World Broad Internet was based, however I’ll spare you that specific polemic.
Suffice it to say that net apps for content-delivery web sites (like information websites) are nearly all the time inferior to plain old style web sites.
And web sites are constructed, or needs to be, on HTML. Make use of all that HTML has to supply, and also you’re avoiding 90% of the technical search engine optimisation pitfalls that net apps are likely to faceplant themselves into.
That’s it for an additional version. Thanks for studying and subscribing, and I’ll see you on the subsequent one!
This put up was initially printed on search engine optimisation For Google Information.
Featured Picture: N Universe/Shutterstock
