In 2024, the net European cross-border market reached 275.6 billion euros in gross sales. In comparison with a yr earlier, this was a rise of greater than 16 p.c. The cross-border market represented a 36 p.c share of the general on-line market in Europe.
In 2023, the European cross-border ecommerce market reached gross sales of 237 billion euros. And European on-line shops generated 107 billion euros of that whole. Now, there may be new knowledge about 2024. These knowledge are from the latest TOP 500 B2C Cross-Border Retail European report, from Cross-Border Commerce Europe.
Ecommerce in Europe estimated to be value 765.6 billion euros
In accordance with the report, the (B2C) cross-border ecommerce market in Europe reached 275.6 billion euros (excluding journey) in 2024. This was 36 p.c of the overall on-line market, that means that ecommerce in Europe reached an estimated value of 765.6 billion euros in 2024. This in flip, is a rise of two.1 p.c in comparison with the earlier yr.
Prime 500 generated turnover of 69.5 billion euros
Moreover, the report seems into the five hundred greatest cross-border sellers in Europe. The entire turnover of those 500 cross-border B2C manufacturers reached 69.5 billion euros final yr. This is a rise of 39 p.c in comparison with a yr earlier.
‘The substantial enhance is indicative of the robustness of the cross-border market’
“This substantial rise is indicative of the robustness of the cross-border market and the rising aggressive edge that these high gamers maintain on the worldwide stage”, mentioned the press launch.
When product classes, jewellery and luxurious are on the high with a share of 43 p.c. It’s adopted by backyard and DIY, with a 9 p.c share.
Prime 10 stays the identical as in 2023
Similar to within the earlier yr, Ikea was the largest cross-border vendor in 2024. Once more, it generated a cross-border turnover of 5.2 billion euros. The highest 10 remained the identical as in 2023.
