Fabrice Canel, very long time Microsoft worker and the Bing Search Product Supervisor, mentioned the best way you optimize for AI Search is by following search engine optimisation pointers. He echoed Google’s assertion that doing regular search engine optimisation works for AI Search.
Fabrice Cancel and his staff wrote up this weblog publish named Conserving Content material Discoverable with Sitemaps in AI Powered Search. Briefly, it goes over the significance of constructing certain you do what you’ll be able to to make sure your content material is contemporary in Bing’s search index.
It recommends utilizing:
(1) XML sitemaps
(2) Lastmod discipline in that sitemap, which Bing advised us is important beforehand
(3) IndexNow
I requested Fabrice, does this imply that “regular search engine optimisation for AI search,” like Google mentioned and he replied, “Completely at 💯. Optimize for AI Search by following search engine optimisation pointers.”
Listed below are these posts:
Completely at 💯. Optimize for AI Search by following search engine optimisation pointers
— Fabrice Canel (@facan) July 31, 2025
Once more, while you ask a search engine – they’ll inform you that standard search engine optimisation works for AI Search as a result of the best way AI Search will get your content material is thru crawling and indexing. Being clicked on from AI Search is a distinct story, however ensuring AI Search is conscious of your content material requires crawling and indexing.
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