Microsoft Bing / Bing Advert Promoting Income

Microsoft reported its fourth quarter 2025 earnings and it confirmed that its search and promoting income was up for the third time in a row by 21%. The earlier two quarters it was up 21% as nicely, then the quarter earlier than that was up 18%, then 19% however earlier than that it was 12% and eight%.

Microsoft wrote, “Search and information promoting income excluding visitors acquisition prices elevated 21% (up 20% in fixed forex).”

Listed below are the highlights of the monetary report:

• Income was $76.4 billion and elevated 18% (up 17% in fixed forex)
• Working earnings was $34.3 billion and elevated 23% (up 22% in fixed forex)
• Web earnings was $27.2 billion and elevated 24% (up 22% in fixed forex)
• Diluted earnings per share was $3.65 and elevated 24% (up 22% in fixed forex)

Right here is how the promoting income chart seems to be particular to go looking and information promoting income will increase quarter to quarter (over):

“Cloud and AI is the driving drive of enterprise transformation throughout each business and sector,” stated Satya Nadella, chairman and chief government officer of Microsoft. “We’re innovating throughout the tech stack to assist prospects adapt and develop on this new period, and this 12 months, Azure surpassed $75 billion in income, up 34 %, pushed by progress throughout all workloads.”

“We closed out the fiscal 12 months with a powerful quarter, highlighted by Microsoft Cloud income reaching $46.7 billion, up 27% (up 25% in fixed forex) year-over-year,” stated Amy Hood, government vp and chief monetary officer of Microsoft.

Microsoft shares jumped 8% in prolonged buying and selling on Wednesday after the corporate reported better-than-expected earnings and income for the fiscal fourth quarter.

Michael Schechter from Microsoft is completely satisfied:

$MSFT “This fall: Search and information promoting income excluding visitors acquisition prices elevated 21% (up 20% in fixed forex)”

Many individuals are saying this! 👇 https://t.co/jw8zidXb8D

— Michael Schechter (@mikeschechter) July 30, 2025

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