Final 12 months, on-line trend gross sales decreased 7 % in Switzerland, in comparison with 2023. The overall on-line income for trend got here to round 2.4 billion euros within the nation. The web share of the style market in Switzerland was round 30 %.
These knowledge come from the newest replace on Swiss on-line trend retail from Carpathia. This can be a Swiss ecommerce administration consultancy. Earlier this 12 months, the identical firm already indicated that Swiss shoppers spent a file of 15.9 billion euros on-line in 2024.
This was a rise of three.5 % in comparison with a 12 months earlier, however when corrected for inflation the amount progress was 2.4 %. Whereas ecommerce within the nation elevated barely, it appears that evidently the net gross sales of clothes and accessories have decreased.
Zalando is the most important on-line vendor in trend
When wanting on the high 10 greatest on-line retailers in Switzerland, Zalando has been the market chief within the nation for a number of years now. Carpathia’s newest replace now signifies that when taking a look at solely trend gross sales, Zalando continues to be probably the most dominant vendor. In 2024, its trend gross sales amounted to 1.8 billion euros (1.7 billion Swiss francs).
Development of Chinese language on-line sellers
Chinese language on-line vendor Shein has elevated its gross sales in Switzerland within the final couple of years. Whereas it doesn’t solely promote clothes and accessories, Carpathia estimates that this trend class takes up 80 % of Shein’s gross sales in Switzerland.
Shein generated greater than 214 million euros in trend gross sales in Switzerland in 2024
In its first 12 months there, in 2022, it achieved a turnover in trend gross sales of 55.7 million euros (55 million Swiss francs). Final 12 months, it generated 214.2 million euros (200 million Swiss francs) in trend gross sales. For the second 12 months in a row, it ranks in second place of the record of the most important on-line trend sellers within the nation.
Different Chinese language on-line sellers are additionally making an impression on Swiss on-line trend. Carpathia expects that Temu’s trend share in Switzerland is round 35 %, whereas AliExpress’ share involves 30 %. Along with Shein, these platforms generated 602 million euros (562 million Swiss francs) in on-line trend gross sales within the nation.
‘Low cost is cool’
“This improvement demonstrates that inexpensive trend is in tune with the zeitgeist – “low-cost is cool” is again, not less than within the closet. The overflowing collections of secondhand clothes additionally testify to this and are clear indicators that low-cost trend is trending”, in accordance to the press launch.
Recommerce is lagging behind
Whereas Swiss shoppers do promote second-hand clothes on platforms, the recommerce market within the nation continues to be lagging behind different European on-line markets. For instance, in France, Vinted is the most important on-line trend vendor. It ranked larger than conventional on-line sellers. In Switzerland, there are some area of interest suppliers that supply a market mannequin, however market leaders like Vinted and Zalando Pre-Owned are nonetheless not lively there.
