In a current search engine optimisation Workplace Hours video, Google addressed whether or not companies can present totally different product costs to customers in several U.S. states, and what which means for search visibility.
The important thing level: Google solely indexes one model of a product web page, even when customers in several areas see totally different costs.
Google Search Advocate John Mueller acknowledged within the video:
“Google will solely see one model of your web page. It gained’t crawl the web page from totally different areas inside the U.S., so we wouldn’t essentially acknowledge that there are totally different costs there.”
How Google Handles Location-Primarily based Pricing
Google confirmed it doesn’t have a mechanism for indexing a number of costs for a similar product based mostly on a U.S. state.
Nonetheless, you may mirror regional price variations through the use of the transport and tax fields in structured knowledge.
Mueller continued:
“Normally the value distinction is predicated on what it really prices to ship this product to a distinct state. So with these two fields, perhaps you could possibly try this.”
For instance, you may present a base value on the web page, whereas adjusting the ultimate price by way of transport or tax settings relying on the customer’s location.
When Totally different Merchandise Make Extra Sense
Should you want Google to acknowledge distinct costs for a similar merchandise relying on state-specific elements, Google recommends treating them as separate merchandise completely.
Mueller added:
“You’d basically wish to make totally different merchandise in your structured knowledge and in your web site. For instance, one product for California particularly, perhaps it’s made with reference to particular laws in California.”
In different phrases, relatively than dynamically altering costs for one itemizing, contemplate itemizing two separate merchandise with totally different pricing and distinctive product identifiers.
Key Takeaway
Google’s infrastructure at the moment doesn’t assist state-specific value indexing for a single product itemizing.
As a substitute, companies might want to adapt inside the current framework. Which means utilizing structured knowledge fields for transport and tax, or publishing distinct listings for state variants when mandatory.
Hear Mueller’s full response within the video under:
