Google Says Regular search engine optimisation Works To Get Into AI Overviews

Gary Illyes from Google stated on the Google Search Stay Deep Dive occasion yesterday that you simply needn’t do GEO, LLMO or the rest to point out up in Google AI Overviews, you simply must do regular search engine optimisation.

Kenichi Suzuki was on the occasion and quoted Gary Illyes – he posted on LinkedIn – “To get your content material to seem in AI Overview, merely use regular search engine optimisation practices. You do not want GEO, LLMO or the rest.” He additionally shared that picture above.

After all, to lots of you it’s apparent – as Glenn Gabe stated on X, “Sure, that is apparent for a lot of, however glad he determined to say it.” Certainly.

There’s additionally this good picture of Gary at that occasion yesterday:

#SearchCentralLive

-How #AIOverviews will influence India and South East Asia?
-And Sure, IS #search engine optimisation DEAD?
-Will Google Punish, AI Generated Content material?

Coming into 20+ hours of brainstorming periods and speaker notes proper from the Engineers constructing the #Future of #GoogleSearch pic.twitter.com/4oM56GRvEY

— Rajesh Kumar Pal (@saregamapal) July 23, 2025

So carry on SEOing if you wish to present up in these AI summaries. Will they result in clicks, that’s one other story.

Kenichi Suzuki additionally posted an abstract of the occasion on LinkedIn – he wrote:

Discussion board dialogue at LinkedIn.