In comparison with different German-speaking international locations, Swiss shoppers store on-line much less incessantly. Simply 18 p.c of them store on-line at the very least as soon as every week. In Germany, for instance, that share comes to twenty-eight p.c.
Earlier analysis this 12 months already confirmed that ecommerce in Switzerland elevated 3.5 p.c final 12 months, in comparison with 2023. They spent 15.9 billion euros on-line. Nevertheless, when taking inflation under consideration, ecommerce elevated 2.4 p.c.
51% of Swiss store on-line month-to-month
A brand new research from United Web Media surveyed 6,000 folks within the DACH area (Germany, Austria and Switzerland) between the ages of 18 and 69. The analysis signifies that the Swiss are extra reluctant to buy on-line than shoppers within the different international locations.
In Germany, 72% of shoppers store on-line as soon as a month by way of on-line platforms. In Austria, the share is 69%
Month-to-month, 51 p.c of Swiss shoppers store by way of on-line retail platforms. On this facet, the nation additionally ranks behind Germany (72 p.c) and Austria (69 p.c). In line with the report, Swiss consumers analysis extra completely earlier than making any main purchases. Additionally they store much less incessantly at retailers.
In style product classes
Out of all purchases that buyers in Switzerland did do on-line, at the very least 53 p.c have been positioned at Galaxus. The most well-liked on-line procuring product classes have been clothes, equipment and sneakers (80 p.c). In second place got here books, with 58 p.c.
53% of Swiss internet buyers purchased cosmetics and private care merchandise
Cosmetics and private care merchandise was one other well-liked product class amongst Swiss consumers (53 p.c). And 42 p.c of Swiss purchased meals and drinks on-line. One other 37 p.c additionally purchased prescribed drugs on-line.
E mail most popular communication channel in Switzerland
The analysis additionally checked out shoppers’ preferences for sure communication channels from retailers. E mail stays a very powerful channel for shoppers in Switzerland. At the least 82 p.c of Swiss shoppers monitor order info of their electronic mail inbox. And 70 p.c mentioned that they like electronic mail when contacting on-line sellers. Even 58 p.c mentioned that they purchased a product after receiving an electronic mail from the vendor, within the final six months.
