Google’s John Mueller stated it’s exhausting for service oriented login internet pages to rank within the search outcomes. Like, when you’ve got a touchdown web page the place folks can login to their account and test on analytics, billing, and many others, these kinds of login pages may be exhausting to rank effectively in Google and Bing Search.
John Mueller stated this on Bluesky, he stated, “Having companies behind a login makes issues exhausting.”
This was in response to Preeti Gupta who posted an instance of a seek for Bing Site owners instruments in Google not returning the appropriate web page, right here is her publish:
I looked for Bing Site owners instruments and I clicked the primary outcome with out considering a lot, and it turned out or not it’s the Report Copyright Infringement web page. I used to be like wth is that this. Then I went again and clicked on the appropriate web page.
Now idk what the purpose of this publish is lol
â Preeti Gupta (@ilovechoclates.bsky.social) July 15, 2025 at 1:27 PM
John replied, “I bumped into this too! For me the primary 2 outcomes went there. We had this downside for the longest time with Search Console too. Having companies behind a login makes issues exhausting.”
I bumped into this too! For me the primary 2 outcomes went there. We had this downside for the longest time with Search Console too. Having companies behind a login makes issues exhausting. I talked with Martin about this some time again, there is likely to be a podcast episode about this sort of factor :-).
â John Mueller (@johnmu.com) July 15, 2025 at 1:34 PM
It’s not the primary time John spoke concerning the challenges of login pages rating in search. We lined this earlier than over right here.
Discussion board dialogue at Bluesky.
