With regards to making strategic choices about your content material technique, it pays to contemplate a number of elements and knowledge factors earlier than making any drastic modifications. And though I hate to be a cliche, the traditional reply as to whether it’s best to change your technique primarily based on the presence of AIOs actually is: It relies upon.
The truth is, AI Overviews will impression your site visitors. Their implementation has resulted in a big decline in clicks from SERPs the place they’re included. Even in case you are featured as a supply within the AIO itself, customers are nonetheless much less prone to click on by way of to your web site. This implies we have to reframe how we measure success and contemplate when (and the place) we could possibly settle for that loss in site visitors.
Listed below are a couple of inquiries to ask your self when assessing the impression of AIOs on your online business and whether or not or not it’s best to pursue them:
What key phrases are driving site visitors to my web site, and are these guests changing?
It helps to know the place we’re beginning earlier than we determine the place we’re going and the way we’ll get there. So, earlier than making any large modifications, assess what key phrases are driving site visitors to your web site and what number of of these visits are changing.
Along with which key phrases are driving site visitors, check out the place you’re gaining probably the most impressions. Are there key phrases the place you have got lots of impressions however only a few clicks? Ought to they be driving site visitors to your web site?
