Joe Maring / Android Authority
TL;DR
- YouTube is getting ready to replace its creator monetization insurance policies.
- The change is geared toward curbing income technology from “inauthentic” content material.
- This replace may lead to much less content material that viewers take into account to be spam.
With the proliferation of AI instruments, a rising variety of YouTube channels are pumping out low-quality content material, sometimes called AI slop. Whereas it’s been a difficulty for some time, it seems YouTube is about to make a change that might assist hold the issue in examine.
YouTube is getting ready to replace its monetization insurance policies for creators. Though the corporate has but to replace its YouTube Companion Program (YPP) tips, TechCrunch has noticed assist documentation that outlines the modifications to return. Particularly, it explains that creators are required to add “unique” and “genuine” content material to earn cash.
The replace states:
So as to monetize as a part of the YouTube Companion Program (YPP), YouTube has at all times required creators to add “unique” and “genuine” content material. On July 15, 2025, YouTube is updating our tips to higher determine mass-produced and repetitious content material. This replace higher displays what “inauthentic” content material seems to be like at present.
The change is scheduled to enter impact on July 15, 2025. To assuage issues that this might influence sure sorts of content material, like reactions or movies that comprise clips, YouTube Head of Editorial and Creator Liaison, Rene Ritchie, printed a video to make clear what the change means. Ritchie explains that that is only a “minor replace” to higher determine content material that’s mass-produced or repetitive, which is ineligible for monetization.
If the channels that produce this low-quality content material lose their potential to monetize these movies, there can be much less of an incentive to create such content material. In consequence, this replace may assist YouTube lastly crack down on the spam that’s been flooding the platform.
