After saying in Might that it was giving up and returning to HBO Max branding for its streaming service, at the moment Warner Bros. has formally made the change. The brand new / previous branding can now be discovered throughout the streamer’s web site and apps.
“Similar app. New-ish identify. The plot twist everybody has been ready for: Max is now HBO Max.”
In contrast to the Max rollout, customers gained’t have to obtain a brand new app, and subscribers ought to see their app replace robotically to the HBO Max branding.
In case you’ve misplaced monitor, HBO Max launched in 2020 in an try to consolidate HBO’s messy streaming choices and provides Warner Bros. a single platform to rival Netflix and Disney Plus. It grew to become Max in 2023, a rebrand that was met with quick derision and has since been seen as an all-time screw-up on par with New Coke.
