The potential of AI is limitless, however to actually unlock the total potential of what it could actually do, consumer inputs that energy customized experiences are important. AI wants to grasp you — your preferences and your routines — to ship a cell expertise that looks like a pure extension of your on a regular basis life.
Intuitive, context-aware Galaxy AI options convey these customized experiences to life, remodeling your smartphone from a instrument to a wise companion that anticipates your wants and presents recommendations designed to make your life extra productive, inventive and related.
To ship a totally customized expertise, your gadget naturally wants entry to sure knowledge. That is what permits AI to grasp you and tailor its responses in methods which are genuinely useful and suited to your way of life. To make sure your private knowledge is safeguarded on this period of AI, we’re always innovating knowledge safety in your gadget, in order that nothing falls into the flawed arms.
Personalization Made Attainable With the Private Knowledge Engine
Samsung Electronics’ Private Knowledge Engine (PDE)1 is a key part of safely delivering these extremely private experiences. First launched with the Galaxy S25 collection, the PDE is the powerhouse behind a few of Galaxy’s most life-changing AI experiences but. It really works silently behind the scenes to study out of your habits and preferences, leading to a really customized, distinctive expertise.
Whether or not it’s Now Temporary2 guiding you thru your day with curated updates or just discovering that one excellent picture in your Gallery with pure language enter, Galaxy AI makes each AI-powered motion really feel seamless. And since the PDE safely processes your knowledge on-device, you’ll be able to take pleasure in all the advantages of deeply custom-made AI — with out compromising privateness.
Highly effective Developments With Knox Enhanced Encrypted Safety
To additional strengthen the safety of Galaxy AI experiences, Samsung developed Knox Enhanced Encrypted Safety (KEEP)3 — a strong new layer of on-device safety that protects your most delicate knowledge with out interrupting your expertise. First developed for the PDE, KEEP now additionally safeguards different Galaxy AI options like Good Recommendations, Now Temporary, Samsung Moments and extra, working quietly within the background to make sure that every supported app is stored safe.
Consider your cellphone like a home. Every app has its personal room — separate, however all below the identical roof. Then there’s Safe Folder,4 which works like a totally indifferent guesthouse with its personal key, set other than the principle house. It’s nice for protecting sure issues additional non-public, particularly once you need full isolation from the remainder of your gadget. However as AI options just like the PDE begin dealing with extra delicate duties in actual time, there’s a rising want for safety that’s simply as robust, but extra related to your on a regular basis expertise.
That’s the place KEEP is available in. Think about turning a part of the home into a non-public suite — nonetheless below the identical roof, however with its personal safe entrance that solely you need to use. It’s extra non-public than a daily room, however not utterly separate just like the guesthouse. KEEP works the identical means: it creates a safe, devoted house for particular person apps — just like the PDE — so it could actually safely deal with your knowledge with out sending it anyplace or getting in the way in which of how you utilize your cellphone.
As our cell experiences turn into extra clever, KEEP ensures your most private knowledge stays protected by design. Along with instruments like Safe Folder, it reinforces Samsung’s multi-layered method to knowledge safety — giving each customers and providers the fitting sort of safety for various privateness wants.
With Galaxy AI turning into extra private, options just like the Private Knowledge Engine and Knox Enhanced Encrypted Safety are setting a brand new commonplace for cell intelligence — the place personalization and privateness go hand in hand. As these experiences develop smarter and extra attuned to your wants, you’ll be able to relaxation assured that your most delicate info will keep protected in your gadget, precisely the place it belongs.
1 The Private Knowledge Engine capabilities when the Private Knowledge Intelligence menu is on. Analyzed knowledge will probably be deleted as soon as the Private Knowledge Intelligence menu is turned off.
2 Now Temporary characteristic requires a Samsung Account login. Service availability could range by nation, language, gadget mannequin and apps. Some options could require a community connection.
3 Accessible on Galaxy smartphones and tablets with One UI 8 or later.
4 Safe Folder presents customers a separate and guarded space of their cellphone or pill to retailer delicate apps and knowledge. It permits customers to arrange separate profiles which may duplicate your apps. Customers can customise the Safe Folder app and arrange their very own lock sort, together with PIN, sample, password and fingerprint. For enhanced safety, Safe Folder customers are additionally supplied with an possibility to cover and encrypt the Safe Folder, which helps maintain knowledge protected from superior cybersecurity threats. Whereas hidden, the apps will cease working to maintain your knowledge protected. As soon as the Safe Folder is opened once more, the encryption will probably be deactivated, and the apps will resume regular operation.
