Google is notifying some advertisers that their advertisements with message belongings will cease serving on September 1st, and will not be capable of create new ones on August 1st, if the cellphone numbers stay unverified.
You have to to confirm the cellphone numbers related to these message belongings in Google Advertisements. If you don’t do this, Google will not allow you to create new message belongings beginning on August 1st after which the advertisements will cease serving fully on September 1.
Arpan Banerjee acquired this e-mail and posted a screenshot of it on X – it reads:
On August 1st, we’ll replace the Unverified cellphone quantity part of the Vacation spot necessities coverage to make this requirement relevant to message belongings, along with call-only advertisements, name belongings, and placement belongings. We are going to start implementing the coverage replace for newly created message belongings on August 1st. For present message belongings, we’ll start implementing the up to date coverage on September 1st.
Message belongings is not going to serve if the related cellphone quantity doesn’t adjust to this coverage and can’t be correctly verified. In case of disapprovals, you’ll be able to be taught extra about how you can repair a disapproved advert or asset.
Right here is his screenshot:
Additionally through:
🚨 Google Advertisements Coverage Replace 🚨
Beginning Aug 1, unverified cellphone numbers gained’t be allowed in message belongings.📅 Enforcement for present belongings begins Sept 1.
Be sure your cellphone numbers are verified to keep away from disapprovals!#GoogleAds #PPCchat pic.twitter.com/54k2w5j0ZA
— Govind Singh Panwar 🚀 (@mr_govindsingh) July 1, 2025
Discussion board dialogue at X.
