Apple prospects aren’t thrilled they’re getting an advert from the Apple Pockets app selling the tech large’s authentic movie “F1 the Film.” Throughout social media, iPhone house owners are complaining that their Pockets app despatched out a push notification providing a $10 low cost at Fandango for anybody shopping for two or extra tickets to the movie.
The function movie, starring Brad Pitt, explores the world of Components 1 and was shot at precise Grand Prix races. It additionally showcases using Apple know-how, from the custom-made cameras manufactured from iPhone elements used to movie contained in the vehicles, to the AirPods Max that Pitt’s character, F1 driver Sonny Hayes, sleeps in.
Nevertheless well-received the movie could also be, iPhone customers don’t essentially need their built-in utilities, like their digital pockets, advertising and marketing to them.
“I didn’t pay over $1000 for an iPhone to get marketed at,” complains one Reddit consumer (u/captain42d). One other latest put up, already with dozens of replies, desires to know how you can flip off Apple Pay advertisements.
Because it seems, there’s a brand new possibility in iOS 26’s beta construct to disable “Gives & Promotions” from Apple Pockets that isn’t out there within the present launch. As an alternative, customers not on the brand new beta construct solely have the choice to disable notifications or to show off seeing card advantages inside Pockets throughout checkout. They will’t decide out of provides.
The addition of the brand new management toggle in iOS 26 means that Apple plans to push extra advertising and marketing messages and promotions by the Pockets app sooner or later — one thing many iPhone customers gained’t admire.
Apple prospects are typically averse to commercials and advertising and marketing efforts pushed to their units with out their consent. Prior to now, they’ve pushed again at advertisements for Apple’s providers of their iOS Settings, for instance. And over 10 years later, individuals are nonetheless complaining in regards to the U2 album that mechanically appeared of their iTunes music library.
Recalling that advertising and marketing debacle, one Reddit consumer writes of the brand new Pockets push notification for “F1”: “I get Bono flashbacks.”
Apple has been closely selling “F1” together with its distribution associate, Warner Bros., which has included the launch of a haptic trailer with vibration suggestions. The corporate even kicked off its latest WWDC 2025 keynote this month with a preview of the movie’s motion, with participation from Apple CEO Tim Prepare dinner and SVP of Software program Engineering, Craig Federighi, as a race automotive driver.
We reached out to Apple for remark and didn’t instantly hear again.
