I don’t suppose this outcome will come as a shock to anybody. Web sites that get extra site visitors in conventional natural search additionally get talked about extra in AI Search. Fashionable websites are in style, even when the search system adjustments.
I seemed on the prime 50 web sites talked about in Ahrefs Model Radar for Google AI Overviews, ChatGPT, and Perplexity. That is throughout ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k Perplexity prompts for the month of June 2025.
I in contrast the web site mentions to their worldwide natural search site visitors in Ahrefs.
Sidenote.
Model Radar isn’t simply one other AI visibility monitor, we observe a considerable amount of queries throughout all of those techniques and you’ll question for any product, service, or model and examine towards your opponents. It’s extra like Website Explorer than it’s Rank Tracker. Plus, now we have internet visibility so you may see the way you’re talked about on-line, and search demand to point out your recognition.
Right here’s what Model Radar seems to be like.
Let’s dig in.
All 3 techniques appear to say extra trafficked web sites extra typically, however the energy of that relationship varies a bit.
Perplexity mentions are probably the most aligned with the natural search site visitors of the web sites and ChatGPT is the least aligned, but when Wikipedia wasn’t such an enormous outlier, it will be way more aligned.
I’ll give the same old correlation doesn’t equal causation disclaimer, however this correlation makes full sense.
Listed here are the Spearman rank correlations for point out share vs. search site visitors throughout the highest 50 domains in every system:
| AI Assistant | Spearman Rho | P-Worth | Correlation |
|---|---|---|---|
| Google AI Overviews | 0.47 | 0.0006 | Reasonable |
| ChatGPT | 0.33 | 0.0515 | Weak |
| Perplexity | 0.66 | 0.0000 | Robust |
Search is what Google does. Websites that rank nicely and have extra natural search site visitors in Google additionally appear to be talked about extra in AI Overviews.
AI Overviews are over-indexed on person generated content material (UGC) websites like YouTube, Reddit, and Quora, in addition to Wikipedia. They’re under-indexed on social media websites like Fb, Instagram, and TikTok.
In a earlier examine, we noticed AI Overviews favored UGC websites like YouTube, Reddit, and Quora probably greater than their subject recognition indicated they need to, and we see it once more right here with search site visitors. Google actually appears to be relying closely on these techniques, probably greater than they need to. Or possibly they simply have solutions and the kind of content material that individuals really need.
Whereas Wikipedia ranks nicely in Google and reveals prominently right here, it was really under-represented once we checked out it for subject recognition. I’d say that Wikipedia might have really been under-represented in conventional internet search. Don’t fear although, Google appears to be correcting that with AI Overviews.
ChatGPT was the wildcard right here. They don’t have a conventional search index, so I wasn’t certain what to anticipate from the outcomes. They nonetheless ended up with an honest correlation to natural search site visitors.
The earlier examine confirmed Wikipedia and information websites like Reuters have been under-utilized in comparison with subject recognition, however right here that will get corrected. It seems to be like they could have been under-represented in conventional natural search by Google.
Wikipedia is extraordinarily dominant for ChatGPT mentions. They’re talked about in 16.3% of the entire queries! Information can also be higher represented on this index. Actually, with out Wikipedia, the correlation between mentions and search site visitors would have been a lot stronger.
Those who aren’t doing as nicely are company and leisure websites. They’re not getting as a lot visibility in comparison with how they carried out on Google.
Regardless of not having a conventional search engine, Perplexity confirmed the strongest correlation to natural search site visitors of any of those studied. We noticed the same end result once we checked out mentions versus subject recognition. It makes me marvel in the event that they pulled this knowledge from someplace and educated their mannequin to align with it.
YouTube and Wikipedia dominate on Perplexity, with 16.1% and 12.5% of the entire mentions. A number of well being websites additionally cluster above like Healthline and MedlinePlus.
Beneath-represented are social media websites like Instagram, leisure websites like IMDB, and a few company websites like Google and Microsoft.
Remaining ideas
This shouldn’t come as a shock to anybody. Web sites with extra natural search site visitors get talked about extra in AI Search.
From the websites being favored, I’d say creating movies and being energetic on boards is a good suggestion. These techniques actually appear to need person generated content material.
I’m undecided if writing encyclopedic content material would actually work until you’re Wikipedia. Taking a look at our personal glossary, it will get some, however not many visits from AI Search.
In case you have questions, ask me on LinkedIn or X.
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