We’ve seen it numerous occasions now. A decade in the past, it was the clear core speaking level of automakers. There’s “no demand” for EVs. Customers supposedly didn’t need electrical vehicles — unhappy, so unhappy, however simply actuality. Besides, repeatedly, it has been confirmed improper. It’s usually been utilized in reference to efforts to weaken gasoline financial system/CO2 emission rules, however then when these rules kick in, it seems folks will purchase the variety of EVs automakers must promote. What a shock.
At different occasions, it’s an argument that’s been used to kill particular person EV mannequin tasks. Possibly these are real circumstances and the automakers have actual points drumming up shopper curiosity in sure EV fashions. However given what number of occasions they’ve “cried wolf” on this subject, I simply battle to ever belief them after they use this excuse.
That is all coming to thoughts at this time as a result of I noticed headlines that Ferrari is delaying its second EV mannequin till 2028 as a result of weak shopper demand.
Wait, Ferrari has a first EV mannequin already? Did I miss that launch? No, that mannequin will arrive later this 12 months. It’s named the Elettrica and can reportedly value prospects half one million {dollars}. Regardless of that automotive not but being out, Ferrari is saying that there isn’t robust market demand for luxurious high-performance electrical vehicles.
Maybe that is all true. Ferrari is unquestionably in a distinct segment section of the market. I don’t know what patrons in that section are actually like and need. The claims simply gave me flashbacks to so many claims of “lack of demand” that turned out to be confirmed false. And it dropped at thoughts the query “Can we ever belief automakers who’re saying there’s not sufficient demand for EVs?”
Featured Ferrari picture by Jamil Rostum by way of Pexels
Join CleanTechnica’s Weekly Substack for Zach and Scott’s in-depth analyses and excessive stage summaries, join our every day publication, and observe us on Google Information!
Whether or not you have got solar energy or not, please full our newest solar energy survey.
Have a tip for CleanTechnica? Wish to promote? Wish to counsel a visitor for our CleanTech Speak podcast? Contact us right here.
Join our every day publication for 15 new cleantech tales a day. Or join our weekly one on prime tales of the week if every day is just too frequent.
CleanTechnica makes use of affiliate hyperlinks. See our coverage right here.
CleanTechnica’s Remark Coverage
