Apple’s newest launch in its long-running “Shot on iPhone” marketing campaign is right here, and this time it stars UK rapper and musician Stormzy in a cool new quick movie referred to as Large Man. Watch it under, alongside an attention-grabbing behind-the-scenes video.
Directed by Aneil Karia, Large Man was shot completely on iPhone 16 Professional and tells the fictional story of Tenzman, “a world-weary musician, and the 2 brilliant, joyful children who come into his life by likelihood. Quickly the trio discover themselves on a journey collectively — one that can reveal a greater approach ahead for all of them.”
The video is about 20 minutes lengthy, and it continues the corporate’s latest pattern of utilizing Shot on iPhone not only for product showcases, however for extra narrative-driven, cinematic initiatives.
Behind the scenes
Alongside the quick movie, Apple additionally launched a behind-the-scenes video displaying how the crew introduced Large Man to life utilizing the iPhone 16 Professional. The featurette highlights the mix of portability and picture high quality that Apple pitches to each newbie {and professional} filmmakers alike.
Right here is director Aneil Karia on the filming course of:
“I’ve by no means shot a complete piece of narrative filmmaking on an iPhone earlier than. It’s been a extremely attention-grabbing, invigorating course of. It’s a lot smaller than the cameras once you’re making tv or movie or music movies. And in order that lightness and adaptability that comes with that’s boundless, in a way.”
Within the video, the director additionally discusses his use of Cinematic mode, 4K 120 fps sluggish movement and the flexibility to shoot in Apple Log.
What did you consider the video? Have you ever ever tried a extra bold audiovisual challenge utilizing simply your iPhone? Tell us within the feedback.
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