TikTok is rolling out a set of latest synthetic intelligence-powered promoting options, together with the flexibility for entrepreneurs to make use of textual content or nonetheless photos to create AI-generated video for the service.
Entrepreneurs can add a picture of a product they wish to characteristic, or write a brief textual content immediate describing the type of video advert that they need, and TikTok’s AI instruments will produce numerous five-second clips that may then be utilized in an advert, the corporate introduced Monday.
The text- and image-to-video options are a part of TikTok’s present Symphony product, which was unveiled in 2024 to assist manufacturers create ads utilizing generative AI. TikTok, which is owned by Chinese language guardian firm ByteDance, already lets advertisers use AI-enhanced spokespeople, known as avatars, to assist promote and promote their merchandise on the video app.
AI-generated advertisements are rising in popularity as main platforms like TikTok and Meta Platforms Inc. search methods to decrease the price of manufacturing, which in flip might give small companies extra money to spend selling advertisements. TikTok’s new instruments have been introduced together with the Cannes Lions promoting pageant, which is occurring this week within the south of France. AI-generated ads are prone to be a serious theme of the convention.
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