The iPhone 16 is promoting properly. Very properly, in truth: it was the best-selling smartphone within the first quarter of 2025. However the machine has created loads of issues for Apple due to what it isn’t doing: delivering on the guarantees made at launch.
Personalised Siri, a characteristic so flashy and interesting that it appeared in iPhone 16 adverts, has been severely delayed, possible till lengthy after the launch of the iPhone 17. That’s a conspicuous fail, however sources counsel Apple will stay silent on the topic at right this moment’s WWDC keynote. This idea is backed up by firm bosses declining an invite to a stay speak present they usually attend; what questions are they attempting to keep away from?
Life, then, is difficult in the mean time should you work for Apple’s PR division. However there’s a easy trick the corporate can use to show public opinion in its favour–one which’s lengthy overdue. Apple might and will improve its free iCloud storage allocation from the present paltry 5GB. It might stretch to to 20GB, absolutely. Maybe even 50GB. Nevertheless it positively must be extra, and we will show it.
Since 2011, when iCloud was launched, the free allocation has remained the identical. However that quantity of storage has lengthy since fallen old-fashioned. Nowadays even probably the most frugal customers can’t do something with it.
Whereas the free allocation has remained the identical, the obtain measurement of iOS itself has elevated by an element of 11, from 0.8GB in 2011 to 9.5GB when iOS 18 got here out final September. Which means even backing up an iPhone with none recordsdata in any respect is now not potential utilizing free iCloud storage. For that alone, customers must pay for a 50GB (or extra) subscription.
Granted, Apple deserves a specific amount of credit score for retaining costs principally regular because the introduction of iCloud and periodically including greater storage choices on the prime finish. However the existence of an Apple subscription with a whopping 12TB of storage (for $59.99/£54.99 monthly) additionally reveals how ridiculous 5GB is as compared.
Apple can be clever to take away what more and more appears to be like like an anachronism from its system. On the identical time, the corporate might current the rise as a present to its personal clients and thereby deflect a few of the dialogue away from the Siri catastrophe.
This text initially appeared on our sister publication Macwelt and was translated and localized from German.
