What you could know
- Spotify has launched its annual “Loud and Clear” report — a complete take a look at how artists have carried out on the platform.
- Spotify stated it paid out over $10 billion to the music trade globally in 2024, marking the biggest single-year payout by any retailer in music historical past.
- The report means that within the final yr alone, Canadian artists earned practically CAD $460 million in royalties on Spotify.
- Spotify stories that Canadian music income has grown by 129% over the previous 5 years, reaching CAD $909 million in 2024 alone.
Spotify lately printed its annual “Loud and Clear” report, by which it discusses the economics of music streaming yearly. This yr, Spotify stated it paid out over $10 billion to the music trade globally in 2024, marking the biggest single-year payout by any retailer in music historical past.
The report additionally provides that almost 1,500 artists generated over $1 million in royalties from Spotify alone in 2024. And 80% of those artists did not have their tune attain the Spotify World Each day Prime 50 chart. That means, with out having a mainstream hit, they have been nonetheless in a position to generate income.
The stunning half, nevertheless, is that Canadian artists appear to be thriving globally, and in 2024, Canadian music artists earned CAD $460 million in royalties on Spotify, which is nearly double the earnings they made since 2019. Spotify says this was doable as a result of Canadian-grown international stars like The Weeknd, Justin Bieber, Céline Dion, and extra have constructed a powerful basis for budding artists.
“That’s not simply streams; that’s sustainable careers being inbuilt studios, basements, and tour vans from Vancouver to Halifax,” the streaming big added.
Talking of the place these royalties have been earned, Spotify says that 94% of the cash earned by Canadian artists by way of Spotify got here from exterior Canada.
This implies Canada has grow to be one of many world’s prime music exporters, and that Canadian music will not be solely being streamed regionally but additionally in “cities like Jakarta, Osaka, Melbourne, London, São Paulo, Berlin, Mexico Metropolis, and Seoul.”
Since Canada is a bilingual nation, its French music additionally noticed a 15% development in international Spotify royalties simply previously yr.
For example, “Québécois artist Patrick Watson’s ‘Je te laisserai des mots’ was the preferred francophone monitor on Spotify globally in 2024, and the primary French-language monitor to move 1 billion streams,” the report said.
Moreover, Spotify says that Canadian girls have additionally been on the entrance and middle of music creation, and since 2020, their international streams on Spotify have additionally doubled. And as of 2024, “40% of Canadian artists incomes over CAD $1 million on Spotify have been girls or in teams with each female and male members.”
“That is what Canada seems like—various, digital, and never simply thriving domestically, however main on the world stage. The info is evident in underscoring the important position that export performs in sustaining the general well being of Canada’s music trade,” stated Xenia Manning, director of World Music Coverage, Spotify.
