June 5, 2025
UPDATE
World App Retailer helps builders attain new heights, supporting $1.3 trillion in billings and gross sales in 2024
For greater than 90 p.c of the billings and gross sales facilitated by the App Retailer ecosystem, builders didn’t pay any fee to Apple
Apple at this time introduced the worldwide App Retailer ecosystem facilitated $1.3 trillion in developer billings and gross sales in 2024, in keeping with a brand new research by economists Professor Andrey Fradkin from Boston College Questrom Faculty of Enterprise and Dr. Jessica Burley from Evaluation Group. For greater than 90 p.c of the billings and gross sales facilitated by the App Retailer ecosystem, builders didn’t pay any fee to Apple.
“It’s unbelievable to see so many builders design nice apps, construct profitable companies, and attain Apple customers all over the world,” stated Tim Prepare dinner, Apple’s CEO. “This report is a testomony to the various methods builders are enriching individuals’s lives with app and recreation experiences, whereas creating alternative and driving new improvements. We’re proud to help their success.”
Builders Expertise World Development Throughout the App Retailer
The brand new research by Professor Fradkin and Dr. Burley highlights how builders on the App Retailer have extra methods than ever to monetize their apps. The research discovered that in 2024, developer billings and gross sales for digital items and companies totaled $131 billion, pushed by video games, photograph and video enhancing apps, and enterprise instruments. Gross sales of bodily items and companies exceeded $1 trillion, fueled by rising demand for on-line meals supply and pickup, in addition to grocery orders. In-app promoting income from advertisements positioned by builders of their apps was $150 billion.
Since 2019, spending throughout all three classes — digital items and companies, bodily items and companies, and in-app promoting — has greater than doubled. Bodily items and companies skilled the strongest progress (+2.6x), pushed specifically by speedy will increase in meals supply and pickup, and grocery spending. Development in digital items and companies displays continued demand for video games and elevated spending on apps that help content material creation, similar to photograph and video enhancing apps. In the meantime, in-app promoting has helped maintain many apps free or low-cost for customers. And the App Retailer continues to be a world launchpad for innovation, with AI-powered apps more and more shaping customers’ every day lives.
Regional Development Traits Across the World
The App Retailer’s engine of commerce gives builders with a world distribution platform that enables them to succeed in customers all over the world, attracting over 813 million common weekly guests worldwide. The research discovered that over the past 5 years specifically, billings and gross sales facilitated by the App Retailer ecosystem greater than doubled within the U.S., China, and Europe. Spending on digital items and companies, bodily items and companies, and in-app promoting grew throughout all areas throughout that interval.
Digital fee spending grew over seven-fold within the U.S. since 2019 as cellular funds have turn out to be commonplace. In China, e-commerce marketplaces expanded considerably and on-line grocery spending grew over five-fold since 2019. Meals supply and pickup spending greater than tripled in Europe, outpacing the expansion in already fashionable classes like normal retail and journey. In Japan, Australia, New Zealand, and India, journey apps have been main spending classes.
Within the final 5 years, person spending on apps that help digital content material creation have seen a gentle enhance. In consequence, photograph and video enhancing apps like Adobe inventive instruments have discovered great success and have more and more launched new options to empower inventive professionals, creators, and hobbyists. Earlier this yr, Adobe launched a brand new Photoshop app on iPhone designed for picture and design lovers with an easy-to-use cellular interface. Adobe Lightroom was additionally acknowledged as Apple’s 2024 Mac App of the 12 months as a part of the App Retailer Awards for its high-quality photograph enhancing and highly effective AI-powered enhancing developments on Mac, iPhone, and iPad.
Apple’s Funding in Builders
Apple invests in instruments and capabilities that make it simpler for builders to distribute their apps and video games, be found by customers across the globe, and develop profitable companies. For instance, the App Retailer’s commerce system helps builders with greater than 40 native currencies and gives seamless tax dealing with in almost 200 areas, whereas enabling builders to set costs, handle subscriptions, and extra.
Builders additionally profit from a set of instruments and applied sciences — together with companies to develop and take a look at their apps via Xcode and TestFlight, monitor app efficiency and benchmarks via App Analytics, and enhance efficiency with instruments like Product Web page Optimization — together with alternatives and assets to advertise their app. On the similar time, Apple’s built-in fee system helps shield customers from fraud and abuse; within the final 5 years, the App Retailer has protected customers by stopping over $9 billion in fraudulent transactions.
Apple additionally affords builders quite a lot of on-line and in-person packages to empower them to raise their apps, together with Meet with Apple periods, appointments, and labs, and 24/7 entry to Apple Help by way of telephone and e-mail in 9 languages. Apple Developer Facilities within the U.S., China, India, and Singapore have hosted tens of hundreds of builders within the final yr. The facilities function dwelling to year-round actions, providing supportive environments for groups to enhance their apps via greater than 250,000 APIs, together with as a part of frameworks similar to HealthKit, Steel, Core ML, MapKit, and SwiftUI.
By a full, free curriculum for future skilled builders, Apple Developer Academies in Brazil, Indonesia, Italy, Saudi Arabia, South Korea, and the U.S. assist college students construct foundational abilities in coding, AI, design, and advertising. Individually, greater than 20 Apple Basis Packages present college students of all ranges with the basics of app improvement via four-week intensive programs which might be obtainable throughout Apple’s 18 developer academies all over the world.
Sources like Pathways and Apple Developer Boards can be found to higher join builders throughout the neighborhood and assist them simply entry instruments, documentation, and movies to create their finest merchandise on Apple’s platforms. Builders can share suggestions, request enhancements, or report bugs at any time with the Suggestions Assistant app or on the internet.
Subsequent week throughout Apple’s annual Worldwide Builders Convention, builders from each a part of the globe may have free entry to greater than 100 technical periods, diving deep into the newest applied sciences and frameworks with Apple consultants. Builders may also be capable to entry guides and documentation that may assist stroll them via the convention’s greatest bulletins and keep updated with the convention throughout the Apple Developer web site, app, YouTube channel and Apple Developer WeChat. Apple Developer Program members and Apple Developer Enterprise Program members may also have an opportunity to attach immediately with Apple consultants via on-line group labs and one-on-one lab appointments.
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