The App Retailer noticed 813 million weekly guests
Apple rejected practically two million apps in 2024, cracking down tougher than ever on fraud, spam, and low-effort software program.
The corporate rejected 1.93 million app submissions in 2024, based on its App Retailer Transparency Report, launched in Might 2025. The annual report outlines how Apple enforces App Retailer insurance policies and manages content material throughout its international platform.
Apple reviewed roughly 7.7 million app submissions in 2024, rejecting over 1.9 million for failing to fulfill its requirements. Almost one in 4 had been denied, usually for violating guidelines round efficiency, design, or enterprise practices.
Different rejections concerned spam, authorized compliance, or makes an attempt to bypass Apple’s guidelines. Apple eliminated 82,509 apps from the App Retailer in 2024, largely for violations of its App Evaluation Pointers or Developer Program License Settlement.
Utilities led the removals with greater than 16,000 pulled, adopted carefully by video games. Design points alone triggered 42,252 removals, typically for copycat habits or outdated options.
One other 38,315 apps had been taken down for fraud.
Fraud drives developer account terminations
Builders can attraction removals, however few succeed. Solely 421 apps had been reinstated out of 26,224 appeals, successful charge of simply 1.6%.
Apple terminated 146,747 developer accounts in 2024. Of these, 146,583 had been tied to fraud. Solely 225 builders had been reinstated after attraction.
Apple rejected practically two million apps in 2024. Picture credit score: Apple
The corporate additionally shut down practically 129 million buyer accounts and stated it blocked $2.02 billion in doubtlessly fraudulent transactions. Many account terminations stem from hyperlinks to beforehand banned builders or use of misleading enterprise practices.
China leads international takedown calls for
Apple acquired authorities takedown requests for 17,309 apps in 2024. Mainland China accounted for 13,071 of them, by far the very best complete. Apple stated 1,131 of these removals had been video games that lacked a GRN license, which is required underneath Chinese language legislation.
Elsewhere, authorities requests had been far decrease. Russia requested for 171 removals, South Korea for 79, and India for 34. Apple says these removals apply solely to the areas the place the requests originated, and apps stay obtainable elsewhere.
The App Retailer noticed 813 million weekly guests and 839 million app downloads on common through the 12 months. However redownloads far outpaced new installs, hitting practically 1.9 billion per week.
Most app updates had been delivered robotically within the background — greater than 66 billion updates every week — in comparison with simply 638 million carried out manually.
China leads international takedown calls for. Picture credit score: Apple
Search remained a key a part of app discovery. About 441 million buyer accounts used App Retailer search each week. Greater than 1.3 million apps appeared within the high 10 outcomes of a minimum of 1,000 searches, although Apple did not clarify how these rankings had been decided.
Apple’s report comes amid rising strain
The 2024 transparency report arrives as Apple adapts to rising regulatory strain all over the world. Within the European Union, the Digital Markets Act is forcing adjustments to how Apple handles app distribution and funds.
In the USA, Apple continues to face criticism from builders and lawmakers over platform management and charge buildings. Whereas the corporate positions the App Retailer as a protected and trusted market, the report reveals the complexity of managing that system at scale.
Apple’s efforts to guard customers and keep high quality include trade-offs in transparency, developer flexibility, and international accessibility.
