Kesha might have taken the greenback signal out of her identify, however now, the singer is considering cash once more — not for herself, however to fund the seed spherical of her new startup, Smash.
In response to Kesha’s Instagram put up, Smash might be a “community-based platform to attach and defend music creators,” which aligns with the mission of her new eponymous document label, which she introduced final yr.
The 38-year-old chart-topper has at all times been greater than a glitter-clad celebration woman singing about brushing her tooth with Jack Daniel’s. Beneath her infectious 2010s pop music is a darker story — one through which she felt stripped of her energy, each as an artist and an individual, by a predatory document deal that she signed when she was a teen.
After a traumatic public authorized battle along with her producer, Kesha now says that she is a “free girl,” and he or she’s making new music. Each her label, Kesha Information, and the app Smash search to assist others make music with out compromising their inventive rights.
“I need a spot the place artists and music makers of any type can have neighborhood, they will collaborate, they will rent one another and retain all of the rights to all the things they create,” Kesha stated in an interview with WIRED. “There’s no gatekeeping of contacts.”
She went on to explain the app as “LinkedIn for music creators,” or a “Fiverr-style market.” The distinction is that Smash plans to prioritize artists’ rights at each stage.
Kesha’s CTO on the mission is Alan Cannistraro. He spent 12 years at Apple constructing a number of the first iOS apps, then labored at Fb, the place he constructed the 12 months-In-Overview characteristic. He left to begin a social video platform referred to as Rheo, which TechCrunch lined in 2016.
