Xiaomi has retaken the digital crown within the international wearable band market, surpassing Apple to turn into the highest vendor in Q1 2025, in response to new information from Canalys.
The analysis agency says Xiaomi pulled it with a extra mature ecosystem technique than the one it had again in mid-2021 (the final time it led the pack), whereas Apple’s wearable technique has grown stale.
In accordance with the Q1 2025 report, the wearable band market confirmed indicators of sturdy restoration. Shipments rose 13% year-over-year to 46.6 million items, pushed largely by demand for primary wearables, that are extra interesting to rising markets. And that’s the place Xiaomi actually pulled forward.
As Canalys analyst Jack Leathem mentioned:
Xiaomi has upgraded its Mi Band and Redmi Watch sequence with refreshed designs and superior information capabilities, bringing complete options down the value segments, boosting its worth proposition. Its development has additionally been supported by efficient multi-category coordination and aggressive pricing, notably in rising economies. (…) Samsung has additionally elevated its give attention to its primary bands to develop its presence in rising economies.
Xiaomi shipped 8.7 million items this previous quarter, up 44% from a 12 months in the past. The Redmi Band 5 performed a key function, however Canalys says Xiaomi’s broader momentum comes from its HyperOS push, connecting telephones, wearables, and residential gear.
The Apple Watch, in the meantime, had a comparatively quiet quarter. Shipments rose 5% to 7.6 million items, inching to 16% complete unit share towards Xiaomi’s 19%. These numbers echo a current Counterpoint report, which highlighted the Apple Watch’s ongoing two-year international decline in 2024.
The report reads:
With 2025 marking the Apple Watch’s tenth anniversary, Apple is predicted to regain momentum within the second half of the 12 months with a giant portfolio replace, leaning on its mature and tightly built-in health-focused ecosystem.
As for the remainder of the market, Huawei held onto third place with 7.1 million items, because of sturdy efficiency from its GT and Match traces and the rising international footprint of the Huawei Well being app.
Samsung, in fourth, noticed the largest soar among the many prime distributors, a whopping 74%, to 4.9 million items. The Korean firm cut up its focus between primary bands for rising markets, and higher-end smartwatches elsewhere. Garmin rounded out the highest 5 with 1.8 million items and a ten% year-over-year improve.
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