Need extra numbers? I’ve bought you:
Look in your GA4 analytics proper now and test how a lot site visitors and conversions you get from natural search in comparison with GEO. Whenever you evaluate the numbers, there’s an ocean-sized hole, which signifies that whereas clicks are happening, natural search continues to be the first site visitors supply for many web sites.
If that’s what dying seems to be like, I’d like to see how y’all outline success.
Google’s advert income: Within the nice phrases of MC Hammer, “Can’t contact this”
Google isn’t frightened about AI search stealing site visitors as a result of most AI queries are informational, and Google makes cash on business intent. In case you’re on the lookout for product opinions, procuring experiences, flight offers, or native providers, you continue to go to Google for suggestions.
Till LLMs determine monetization, they will’t go toe-to-toe with Google.
New AI options are making search higher
Just a few years in the past, I needed to learn three to 5 articles to get a complete reply from Google search outcomes. If I had a fancy question, overlook it.
As we speak, Google handles math issues in search outcomes, gives AI-generated solutions to advanced questions, and even permits follow-up queries with AI mode, making search extra conversational.
