Not too long ago, I have been complaining that Google is linking lots of its search options again to extra search outcomes, that is additionally contains the AI Overviews – in actual fact, Google simply made it official saying it helps searchers. Nicely, Bing Search can also be doing this for a few of their AI-based reply snippets.
Khushal Bherwani noticed Microsoft doing this in its Bing Search snippets for the carousel Wiki like snippets. He posted a video of it in motion on X – here’s a portion of that video as a GIF:
Individuals ask why does Google and Bing do that? Nicely, in my view, this isn’t simply to extend and inflate search quantity metrics but in addition as a result of with AI Overviews, Google is having a heck of a tough time monetizing them. So if they’ll lead searchers to queries that wouldn’t have AI Overviews and have a ton of advertisements, that’s one answer…
Discussion board dialogue at X.