AI is reshaping search optimization—it’s now not nearly rating in search outcomes, however about incomes visibility in AI-generated solutions.
- We’re transferring from chasing visitors, to competing for model visibility.
- We’re excited about how AI crawlers view our web site–not simply search engine bots.
- We’re attempting to observe the breadcrumb path by a completely new type of person journey.
In case you efficiently optimize your method into AI responses, you’ll lead what’s changing into a large adoption curve.
Listed here are 15 AEO instruments that may enable you to get there.
Sidenote.
AEO is “reply engine optimization”, LLMO is “giant language mannequin optimization”, and GEO is “generative engine optimization”. They crop up a number of occasions all through this text!
| Model | Analyzes | Pricing | Important USP | AI Fashions Tracked |
|---|---|---|---|---|
| Waikay | Model visibility in AI | Free for month-to-month monitoring; $19.95–$199.95/mo | AI-generated reality accuracy and model positioning. | ChatGPT, Gemini, Sonar |
| Ahrefs Model Radar | Model visibility in AI Overviews and the net | Free in all Ahrefs paid plans (~$29+/mo) | AI overview share-of-voice insights inside Ahrefs’ website positioning suite. | Google AI Overviews |
| xofu | Model visibility in AI | Contact for pricing | Focuses on bottom-of-funnel prompts to enhance conversion charges. | ChatGPT |
| Morningscore ChatGPT Tracker | Model visibility in AI | Free 45 day trial; from $49/mo | First to focus purely on ChatGPT reply monitoring. | ChatGPT (GPT-4) |
| Ahrefs Internet Analytics | AI visitors | Free as much as 1M occasions/mo; $20+ paid tiers | Privateness-first AI referral analytics instrument. | ChatGPT, Gemini, Perplexity, Copilot, Claude, Mistral, Meta |
| Airank (Dejan AI) | AI model entities | Free demo; Contact for premium | Entity website positioning meets AI visibility. | Google Gemini, OpenAI |
| RankScale | Model visibility in AI | Contact for pricing | SMB-focused AI website positioning toolkit. | ChatGPT, Gemini, Claude, DeepSeek |
| Mangools AI Search Grader | Model visibility in AI | Free | Fast, no-login AI visibility audit. | ChatGPT |
| Cloudflare Radar AI Insights | AI crawler exercise | Free (public dashboard) | Macro view of AI visitors and bot conduct traits. | ChatGPT, ClaudeBot, PerplexityBot, others |
| Seer GenAI Reply Tracker | Model visibility in AI | Customized (consulting service) | Company-led AI reply intelligence for digital technique. | ChatGPT, Perplexity, Google Gemini |
| Xfunnel | Model visibility in AI | Free (100 queries); Professional $199/mo | Segmented AI model monitoring by persona or intent. | ChatGPT, Claude, Gemini, Perplexity, Copilot |
| Am I On AI? | Model visibility in AI | Free (report); paid plans in dev | Easy ‘sure/no’ test for AI model presence. | ChatGPT, Gemini, Perplexity |
| Profound | Model visibility in AI | Contact for pricing | AI search quantity estimates and ChatGPT Purchasing monitoring | ChatGPT, Perplexity, Copilot, Google AI Overviews, Amazon Rufus |
| Peec | Model visibility in AI | €90–€490+/mo | Easy, UI-friendly AI model tracker for mid-market. | Perplexity, ChatGPT, Gemini, Llama, Claude, and DeepSeek. |
| Scrunch AI | Model visibility in AI | Contact for pricing | Tracks how manufacturers floor in evolving AI conversations. | ChatGPT, Claude, Gemini, Perplexity, Meta |
I lately acquired a demo of Waikay from website positioning skilled Dixon Jones (ex-Majestic) at BrightonSEO, and instantly noticed its worth for AI model safety. The instrument works by constructing a data graph of your model (utilizing inLinks knowledge) and compares it towards what LLMs perceive about you.
What stood out to me was the way it tackles misinformation. Waikay extracts particular information that LLMs assert about your model and allows you to flag incorrect ones, as an inside reminder to take additional motion and resolve the inaccuracy—essential for popularity administration.
The AI knowledge sources behind the instrument
Gemini (each grounded/RAG knowledge and coaching knowledge), Claude, ChatGPT, Sonar
Options
- Reality verification: The platform helps you determine incorrect info LLMs state about your model, permitting you to trace and handle inaccuracies.
- Subject benchmarking: Compares your model towards rivals throughout particular person matters, highlighting protection gaps.
- Hyperlink well being evaluation: Evaluates the standard of sources citing your model, not simply counting mentions.
- Actual-time monitoring: Captures model presence throughout completely different LLMs with snapshot saving in paid plans.
Pricing
- Free plan for primary monitoring (month-to-month)
- Single model: $19.95/month (8 experiences)
- Multi-brand: $69.95/month (30 experiences)
- Company: $199.95/month (90 experiences)
Ahrefs Model Radar helps you monitor your model in Google’s AI overviews and throughout the broader net–each components which is able to affect your visibility in AI platforms. The aggressive share pattern visualization is extremely helpful for exhibiting you which ones manufacturers are dominating AI conversations round particular matters.
I’ve been utilizing it since beta launch, and continually uncover new use circumstances, like competitor AIO hole evaluation and share of subject monitoring.
It has additionally helped me monitor the affect of Google’s March Core Replace on the visibility of AI Overviews–spoiler: AI overview visibility has doubled!
The AI knowledge sources behind the instrument
Gemini–Google AI overviews (ChatGPT and Perplexity assist in improvement)
Options
- Share of AI overview mentions: You’ll be able to analyze your model possession of particular matters in world areas, and benchmark that visibility towards rivals.
- AI overview content material excerpts: Reveals the precise AI Overview textual content together with your model highlighted, offering essential context about how your model is offered.
- Competitor hole evaluation: Discover situations of AI overviews that don’t point out your model, however do point out your rivals. Then goal these overviews to extend your AI search visibility.
- Share of AI overview area citations: Discover out which manufacturers are linked to in AI overviews–not simply mentioned–with the “Domains” report. I’ve been utilizing this to see how we will claw again AI overview possession throughout a few of our key matters, following some visibility drops after the March Core Replace.
- Share of net mentions: Observe your model mentions in titles, content material, and URLs all throughout the online. You’ll be able to even monitor co-mentions of sure matters. That is extremely helpful in the event you’re working focused PR campaigns, to affiliate your model with sure entities and increase your AI visibility.
Pricing
Free throughout beta for all paid Ahrefs customers (will turn into a paid add-on later).
Whereas most AEO instruments attempt to boil the ocean, xofu goes deep on a single essential space: bottom-funnel purchaser prompts. Powered by CitationLabs, it tracks when ChatGPT recommends your model (or worse, your rivals) in high-intent buy eventualities—the moments when actual income is on the line.
The AI knowledge sources behind the instrument
ChatGPT alone
Options
- Backside-funnel focus: Tracks model mentions in high-intent purchaser prompts when buy selections are almost definitely.
- Aggressive rating: Reveals the place your model ranks throughout key bottom-of-funnel prompts in comparison with rivals.
- Quotation evaluation: Identifies which sources affect AI mentions of your model to tell content material technique.
Pricing
Customized pricing obtainable on request.
Slightly than simply telling you in case your model appeared, Morningscore captures excerpts of immediate responses on a weekly foundation.
It’s a really simple AEO instrument, with few bells and whistles.
Like many of the instruments on this record, you must enter your model/rivals to start monitoring.
However, in contrast to many of the different instruments, you might be additionally anticipated to enter your individual prompts manually–making the setup barely extra time consuming.
The AI knowledge sources behind the instrument
ChatGPT alone
Options
- Visible verification: Gives excerpts of how and the place your model seems in ChatGPT responses.
- Weekly updates: Screens your specified prompts and updates outcomes each 7 days.
- Easy monitoring: Enter particular prompts and your model particulars to begin monitoring.
Pricing
Included as a part of Morningscore website positioning packages beginning at $49/month, with a separate AI beta entry supply.
Ahrefs Internet Analytics is a free, cookie-less, user-friendly model of GA4–and it’s additionally an amazing LLM optimization instrument.
In contrast to different analytics platforms, Ahrefs Internet Analytics doesn’t bury AI visitors below generic “referral” sources.
It breaks out LLM guests as a definite channel, exhibiting which pages get precise visitors from ChatGPT, Perplexity, and different assistants.
You need to use these experiences to determine which content material sorts constantly drive AI clicks, to prioritize your AEO efforts the place they really ship measurable outcomes.
The AI knowledge sources behind the instrument
All AI referral visitors (ChatGPT, Gemini, Perplexity, Copilot, Claude, Mistral, Meta, and extra)
Options
- AI visitors segmentation: Break down visitors from completely different AI platforms utilizing a devoted “LLM” channel filter.
- Actual-time AI visitors reporting: Monitor AI referrals hour-by-hour to trace content material efficiency and visibility.
- Content material efficiency evaluation: See which pages are most cited by AI platforms and drive essentially the most referral visitors.
- Geographical insights: Perceive the place your AI visitors is coming from to tell regional optimization methods.
Pricing
Free entry for all web sites, as a part of Ahrefs Webmaster Instruments.
Dan Petrovic’s was one of many first-to-market with Airank. He constructed a instrument that maps the semantic relationships between your model and different entities in AI data graphs.
It makes use of the DEJAN methodology of querying the LLM on a weekly foundation on a “Model-to-entity” (e.g. “Record ten issues that you just affiliate with a model known as [Brand Name].”) and “Entity-to-brand” foundation (e.g. “Record ten manufacturers that you just affiliate with [Entity/Keyword]”).
It’s all about seeing how AI truly conceptualizes your model—not simply the place it mentions you. Aside from manufacturers, it may monitor folks’s names, merchandise, companies, and occasions.
The AI knowledge sources behind the instrument
Google and OpenAI LLMs (each grounded/RAG and ungrounded)
Options
- Entity affiliation monitoring: Maps relationships between your model and different entities in AI fashions.
- Grounded vs. ungrounded evaluation: Screens model rankings in each grounded (search-based) and ungrounded (mannequin data) AI responses.
- Location-specific monitoring: Customise monitoring by location to grasp regional variations in AI responses.
- Model-entity hole evaluation: Identifies entities your rivals are related to that your model isn’t.
Pricing
You will get a free demo for 1 model, 1 area, and 10 tracked phrases. Contact for customized pricing.
RankScale describes itself as a Generative Engine Optimization (GEO) platform designed to investigate, monitor, and optimize model visibility throughout AI-powered engines like google.
This AI visibility instrument doesn’t simply let you know the place your model seems—it evaluates how AI crawlers understand your web site, analyzes quotation sources, displays sentiment, and offers you actionable suggestions for enchancment.
The AI knowledge sources behind the instrument
ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Google AI Overviews
Options
- AI web site auditing: Evaluates how AI crawlers understand and perceive your content material.
- Quotation evaluation: Identifies which sources affect AI mentions of your model.
- Sentiment monitoring: Screens the emotional tone of AI-generated content material about your model.
- Multi-brand dashboard: Centralizes monitoring for companies managing a number of manufacturers.
Pricing
Contact for pricing.
Mangools deserves credit score for making a free entry level into AI search optimization.
Their AI Search Grader provides you a easy 0-100 rating throughout a number of LLMs with out requiring a serious funding. I recognize instruments that democratize entry to rising AI tech like this.
The AI knowledge sources behind the instrument
ChatGPT, DeepSeek, Claude, Google Gemini, Mistral AI, Meta’s Llama 4
Options
- AI Search Rating: Gives a mixed metric (0-100) reflecting your model’s visibility and rating efficiency weighted by market share.
- Visibility monitoring: Measures how typically your model seems in AI-generated solutions.
- Rating evaluation: Reveals your common place when featured in AI outcomes.
- Competitor benchmarking: Analyze how your model performs towards rivals in AI visibility.
Pricing
Free entry to primary options with three AI fashions (ChatGPT, Google Gemma, and Meta’s Llama 4). Full entry to all six fashions requires making a free account.
Cloudflare Radar approaches AI optimization from a completely completely different angle—specializing in the crawlers themselves slightly than simply the outputs.
Launched in February 2025, it provides you visibility into which AI bots are accessing your content material, how they’re handled by robots.txt, and general crawler visitors patterns.
For technical SEOs, this knowledge is pure gold.
The AI knowledge sources behind the instrument
AI crawlers and bots throughout the net
Options
- AI crawler visitors evaluation: Tracks visitors traits from identified AI bots and crawlers throughout the net.
- AI person agent monitoring: Reveals which AI bots are accessing content material and the way they’re handled in robots.txt information.
- Mannequin reputation insights: Gives visibility into which AI fashions are most energetic and generally used.
- Information Explorer integration: Permits deep dives into AI visitors patterns utilizing Cloudflare’s highly effective analytics instruments.
Pricing
Free entry by Cloudflare Radar.
Seer Interactive’s GenAI Reply Tracker is a customized report you’ll be able to request to be created to your model. It grew out of their fascinating analysis on correlations between website positioning components and LLM visibility.
After analyzing over 10,000 AI responses, they constructed a instrument that quantifies precisely which web sites affect AI mentions the most.
This generative AI instrument works by monitoring the questions and matters you’re related to throughout LLM solutions.
The AI knowledge sources behind the instrument
Varied LLMs (particular fashions not disclosed)
Options
- Model Indicators Rating: Quantifies your model’s AI visibility with a transparent scoring system.
- Supply affect evaluation: Identifies which web sites have the best affect on AI mentions.
- Class monitoring: Screens model visibility throughout particular business matters and classes.
- Aggressive evaluation: Maps your visibility towards rivals in AI-generated solutions.
Pricing
Customized pricing, with a one-time evaluation obtainable.
xfunnel makes a speciality of market segmentation for AI visibility, permitting manufacturers to investigate their presence throughout completely different areas, buyer journey phases, and person personas.
As a substitute of one-size-fits-all monitoring, xfunnel segments your LLM presence by geographic area, buyer journey stage, and even person persona.
This degree of granularity reveals which viewers segments are encountering your model in AI—and which aren’t.
The AI knowledge sources behind the instrument
A number of LLMs (particular fashions not disclosed)
Options
- Geographic segmentation: Analyzes AI visibility by nation and area—essential for world manufacturers.
- Journey stage mapping: Tracks how your model seems at completely different phases of the client journey.
- Persona-based evaluation: Reveals how completely different buyer personas encounter your model in AI responses.
- Market alternative scoring: Identifies high-value markets and segments for focused optimization.
Pricing
Free (100 queries); Professional $199/mo
Am I On AI? solutions the elemental query protecting entrepreneurs up at night time: “Is my model showing in AI at all?”
To set it up, you simply enter your web site, choose the AI mannequin, and select some AI steered matters to monitor.
You’ll get an e mail that your report is within the “oven”, however it does take a little bit lengthy to “bake”–ours has estimated ~17 hours (we’re nonetheless ready on the time of writing!).
As soon as prepared, it ought to present you which ones web sites have essentially the most affect in your AI mentions, ranked by significance, to tell your PR and content material placement efforts.
The AI knowledge sources behind the instrument
ChatGPT, Perplexity, Google Gemini
Options
- Supply affect visualization: Maps which web sites have the best affect in your AI mentions.
- Immediate reference graphing: Reveals the place you’re getting essentially the most references by subject.
- Weekly change monitoring: Screens shifts in your AI presence with intuitive pattern traces.
- Multi-platform protection: Tracks mentions throughout ChatGPT, Perplexity, and Google Gemini.
Pricing
Beginning at $49/month for primary monitoring.
Profound’s USP is the AI search quantity estimates it offers by its Dialog Explorer.
Utilizing a mixture of actual and artificial knowledge, it approximates how typically matters seem in platforms like ChatGPT and Perplexity.
One other stand out characteristic is its ChatGPT Purchasing visibility tracker.
The AI knowledge sources behind the instrument
ChatGPT, Perplexity, Copilot, Google AI Overviews, Amazon Rufus
Options
- Dialog explorer: Estimated AI search quantity revealing what customers truly ask ChatGPT vs Google.
- Reply engine insights: Visibility monitoring exhibiting which sources drive AI mentions of your model.
- Agent analytics: Monitoring of AI crawler exercise and which pages get cited in responses.
- Multi-platform protection: Cross-platform evaluation throughout all main AI engines by area and language.
Pricing
Contact for customized pricing.
Peec is designed for advertising and marketing groups that want simple AEO insights, and suggestions.
It displays model mentions throughout six AI platforms together with less-tracked ones like Llama and DeepSeek.
You’ll be able to test what visibility is perhaps robust on one AI assistant however weak on one other, monitor customized or steered prompts, see in-context AI mentions, and get alerted when your AI visibility adjustments.
The AI knowledge sources behind the instrument
Perplexity, ChatGPT, Gemini, Llama, Claude, and DeepSeek.
Options
- Platform-specific visibility: Breaks down your presence by particular person LLM platform.
- Supply focusing on steering: Reveals you which ones publications to pursue for content material placement.
- Customized immediate library: Creates and saves prompts particular to your enterprise for ongoing monitoring.
- Aggressive monitoring: Compares visibility towards as much as 5 rivals.
Pricing
Starter plan from €90, with enterprise choices obtainable.
Scrunch AI displays how manufacturers seem in AI search platforms like ChatGPT and Perplexity, monitoring aggressive positioning, content material attribution, and figuring out gaps that damage visibility.
It helps you optimize content material for AI by configurable person personas, key phrase monitoring, and actionable suggestions.
The AI knowledge sources behind the instrument
ChatGPT, Claude, Gemini, Perplexity, Meta
Options
- Content material hole detection: Identifies lacking info and outdated knowledge that forestalls optimum model illustration in AI responses.
- Supply attribution evaluation: Reveals which content material sources (first-party, competitor, third-party) affect how AI platforms symbolize your model.
- Persona-based testing: Reveals how completely different person profiles obtain diversified AI-generated model messaging throughout demographic segments.
Pricing
Customized pricing based mostly on monitoring wants and scale.
Last ideas
These are a few of our high finds in relation to LLM optimization instruments.
That mentioned, it’s attainable to trace your LLM model visibility with out third-party instruments.
You’ll be able to question varied AI platforms frequently with constant prompts about your model and business–then doc the responses in a spreadsheet to observe mentions over time.
In case you do determine to put money into a GEO instrument, begin small. Choose one, and give attention to fixing your largest visibility gaps first.
