HomeCyber SecurityIntroducing Rip-off Tales: A McAfee Marketing campaign to Finish Rip-off Stigma

Introducing Rip-off Tales: A McAfee Marketing campaign to Finish Rip-off Stigma


When Gray’s Anatomy actor Chris Carmack and musician Erin Slaver tried to order customized patio cushions from what appeared like a reliable small enterprise, they thought they had been making a easy residence improve.  

However after clicking and paying by means of a particular hyperlink, the cushions by no means arrived. Delays become excuses, messages went unanswered, and the vendor’s account ultimately disappeared—together with their cash. 

It was a rip-off. And like so many others, they had been left annoyed, embarrassed, and not sure of what to do subsequent. 

Now, Chris and Erin are sharing their story—not simply to warn others, however to assist launch Rip-off Tales, a McAfee-led motion to finish the stigma round being scammed, remind those that it might occur to anybody, and assist hold everybody safer on-line. 

Actual Folks, Actual Tales 

Scammers win once we keep silent. At McAfee, we consider talking out about your expertise is a courageous option to assist your neighborhood and assist others keep protected from scams. 

Constructed-in partnership with FightCybercrime.org, the Rip-off Tales motion invitations folks to share their rip-off experiences, finish the stigma round being scammed, and construct a extra knowledgeable, supportive neighborhood. 

And Chris and Erin aren’t the one ones talking up. Our marketing campaign options tales from on a regular basis individuals who’ve been scammed—and at the moment are serving to others by sharing what occurred. 

These scams occurred quick—and will occur to anybody. Every one concerned ways that McAfee Rip-off Detector is designed to catch:

  • Brittany, an elementary college trainer, misplaced Taylor Swift tickets after clicking a phishing electronic mail that appeared like a ticket affirmation. Rip-off Detector may have flagged the e-mail as suspicious and warned her earlier than she engaged.
  • Cory, a wellness coach, tapped a convincing textual content that seemed to be from his cell supplier. Nearly immediately, scammers hijacked his quantity and shut him out of his accounts. Rip-off Detector’s textual content scanning may have alerted him to the malicious hyperlink earlier than he clicked.
  • Henry, a university scholar, was tricked by a faux live performance ticket vendor on social media. The message appeared pressing and actual—however Rip-off Detector may have flagged the textual content as suspicious as a consequence of widespread rip-off language and strain for quick cost, earlier than it reached him.
  • Bradley, a sleep-deprived new dad, acquired a threatening name from somebody posing because the IRS. Once they adopted up with a phishing electronic mail, he panicked—and despatched almost $1,000. Rip-off Detector may have flagged the impersonation and helped him pause earlier than appearing. 

These tales are highly effective reminders that rip-off prevention begins with consciousness. And when folks share what occurred, it helps others acknowledge crimson flags and really feel much less alone. 

Why We Partnered With FightCybercrime.org 

FightCybercrime.org is a nonprofit devoted to serving to folks acknowledge, report, and get better from cybercrime. Their instruments, instructional supplies, and survivor assist community make them an excellent companion in our mission. 

Along with FightCybercrime.org, we’ll be increasing on-line security training —and serving to extra folks get better from scams with actual assist.  

As a part of our collaboration, McAfee is donating $50,000 value of safety merchandise to people going by means of FightCybercrime.org’s restoration applications and to the employees and volunteers who assist them on daily basis. 

Let’s Finish the Stigma, Collectively 

At McAfee, we consider that rip-off safety isn’t nearly instruments—it’s about empowering folks with information and assist. And that begins by ending the stigma. 

Rip-off Tales is right here to alter the narrative—from disgrace to power. With assist from public figures like Chris and Erin, and courageous people throughout the nation, we’re turning painful moments into teachable ones—and serving to everybody keep safer on-line. 

How you can Get Concerned 

McAfee is gathering rip-off tales and inspiring folks to share their experiences on social media utilizing #MyScamStory and #KeepItReal.  

  • Use #MyScamStory and #KeepItReal on social media 
  • Observe alongside as we amplify survivor voices and assist others keep safer 

Be taught extra and be part of the motion at www.mcafee.com/en-us/scam-stories

Nobody ought to really feel alone or ashamed after being scammed. And the extra we speak about scams, the tougher it’s for scammers to succeed. 

Rip-off Tales is right here to alter the narrative—from disgrace to power.

Introducing McAfee’s Rip-off Detector

Get all-in-one safety towards textual content, electronic mail, and video scams.



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