Google has confirmed a “uncommon” bug with Google Advertisements reporting the place it will possibly result in over-reporting click-through fee percentages. Brad Geddes posted in regards to the subject on LinkedIn, and Ginny Marvin, the Google Advertisements Liaison, responded with affirmation.
Brad stated “I am taking a look at an advert group with over 3,000 impressions and a 107% CTR. The best CTR search time period is 1000%.” He shared this screenshot of the Google Advertisements report:
“I do not assume I’ve ever seen an advertiser charged for 30 clicks with solely 3 impressions earlier than,” Brad added.
Ginny Marvin from Google later responded and confirmed the difficulty. She stated it “was a uncommon occasion when invalid clicks had been processed at a later date than the corresponding impressions.”
Ginny defined, “So for a time frame, the reporting mirrored clicks with out corresponding impressions and thus the >100% CTR.”
Ginny stated “this can be a uncommon prevalence and the workforce is seeking to mitigate it altogether.”
Nevertheless it doesn’t appear totally resolved at this level.
Discussion board dialogue at LinkedIn.
