Social media is a particularly highly effective technique to have interaction along with your viewers, promote your model, enhance gross sales, and construct your corporation.
TikTok advertising, specifically, has confirmed to be extremely useful for on-line shops. With multiple billion customers world wide1 and an genuine, community-driven strategy, it represents a serious alternative for retailers to achieve new customers and enhance gross sales, all whereas showcasing their model character.
48% of customers have instantly bought a model or product after seeing it on TikTok. 2
The TikTok for WooCommerce extension permits you to rapidly get your corporation up and operating on TikTok. Sync your retailer with TikTok Store, create adverts utilizing your product catalog, and measure marketing campaign efficiency — all from the WordPress dashboard.
Dan-O’s Seasoning is a testomony to the ability of TikTok and WooCommerce. In just some years, they grew from a one-person operation to promoting merchandise in 40,000 retail places.
Learn the way Dan-O’s used TikTok and WooCommerce for exponential progress.
On this put up, we’ll cowl TikTok advertising ideas, the right way to begin promoting on TikTok, and an outline of choices for promoting your merchandise.
To take advantage of paid adverts on TikTok — and streamline the setup course of — you’ll want the TikTok for WooCommerce extension.
If you use this extension to attach your retailer with TikTok, you unlock highly effective advertising and gross sales instruments. With just some clicks, you possibly can arrange TikTok for Enterprise, set up the TikTok Pixel and Occasions API to measure outcomes, optimize efficiency, and sync your product catalog for automated advert creation.
The extension additionally permits you to launch and handle campaigns immediately out of your WooCommerce dashboard, making certain that your adverts are optimized and reaching the appropriate viewers.
1. Sync your retailer catalog with TikTok
If you sync your WooCommerce catalog with TikTok, it’s a lot simpler to create and run product-based advert codecs like Video Procuring Advertisements. Use this information from TikTok’s documentation to attach your retailer to your TikTok account.
As soon as that is arrange, new merchandise you add to your retailer will mechanically be out there for TikTok advertising and promoting.
Every little thing is pulled in mechanically — and updates in actual time — together with names, costs, descriptions, photographs, movies, stock data, and extra.
2. Shortly create adverts
In case you’re able to construct your first advert, begin by deciding on Create an Advert in your TikTok dashboard.
From there, you possibly can add a video file or use the Sensible Video Generator to create video adverts utilizing your product photographs and pre-built templates.
3. Set up the TikTok Pixel and Occasions API
With the TikTok for WooCommerce extension, you possibly can set up the TikTok Pixel and Occasions API in your retailer with only a click on and begin promoting on TikTok. Allow superior matching capabilities to extend the visibility of your adverts to the appropriate customers and maximize your return on advert spend.
4. Create participating advert codecs
There are a selection of in-feed advert codecs you should use in TikTok Advertisements Supervisor, together with:
- Video Procuring Advertisements: Use your synced WooCommerce catalog to rapidly create product adverts.
- Spark Advertisements: Create a local advert utilizing natural posts from your individual TikTok account or by way of partnerships with different creators.
- Lead Era Advertisements: Accumulate new leads with customizable Immediate Types that combine with CRM instruments to make qualifying and changing leads even less complicated.
The quickest technique to publish an advert on TikTok is thru Promote. It will flip a particular video out of your account into an advert, in order that it reaches customers, leads extra individuals to your web site, and improves your probabilities of gaining followers.
Need extra assist with setup? Take a look at TikTok Academy’s Get set as much as run TikTok adverts course, which walks you thru creating an Advertisements Supervisor account and linking your WooCommerce retailer.
Moreover, the Join your product catalog to TikTok course covers greatest practices for syncing your WooCommerce stock for seamless advert creation.
In case you’re new to TikTok and questioning the way it can greatest match into your WooCommerce advertising technique, begin with TikTok Academy’s Intro to TikTok course. It offers a strong basis on how TikTok works, serving to you perceive its community-driven strategy and the way customers work together with manufacturers.
There are a myriad of the way you should use TikTok to have interaction with clients and drive gross sales. Natural content material, for instance, is an effective way to gauge which subjects and video content material types are hottest. Paid promoting, nevertheless, propels your content material to new audiences and provides you useful insights into how individuals have interaction along with your model.
In case you’ve received a grip on the fundamentals and need to take advantage of TikTok, comply with these greatest practices:
1. Act pure
Manufacturers and companies that succeed with TikTok ecommerce advertising have interaction with their clients and the broader TikTok neighborhood in genuine, significant methods. Individuals are fast to acknowledge content material that doesn’t really feel real and movies which were repurposed from different social media platforms.
In case you haven’t already, get your individual private TikTok account and familiarize your self with the sorts of content material your audience appreciates. You’ll begin to perceive why so many individuals love TikTok and, extra importantly, get the inspiration and familiarity it’s worthwhile to create a profitable first advert.
Dig into TikTok greatest practices for assist with creating participating content material.
2. Discover your viewers and have interaction with them
When searching for your viewers on TikTok, take into consideration what pursuits them slightly than merely who they’re. Connecting to teams or subcultures with frequent beliefs and concepts permits you to transcend classes like age, gender, and placement. Companies that faucet into the ability of a subculture can see an enormous carry in model consciousness and affinity.
By looking for a hashtagged curiosity or key phrase on TikTok, you possibly can instantly perceive the form of content material your viewers engages with. The extra views a hashtag has, the extra fashionable it’s — however needless to say fewer views may very well point out a extra passionate, area of interest subculture that may very well be a possibility.
When you’ve discovered your audience by way of related hashtags, it’s time to start out the dialog. Listed below are a number of ideas:
- If you run throughout content material out of your viewers, bounce into the feedback and present appreciation for his or her creativity — however don’t ask them to go to your profile or have a look at your merchandise. This may occasionally flag your remark as spam and will be perceived as inauthentic.
- Take a look at what different companies in your discipline are doing to collect concepts. Then, adapt them to your individual model. In case you’re a florist, you might browse #florist on TikTok to search out inspiration from the preferred movies.
- Conversations are a two-way avenue. Be sure that to have interaction with of us who remark in your posts: allow them to know you admire their enter and that they’re price responding to.
For instance, Dan-O’s Seasoning’s success on TikTok wasn’t luck — it was constructed on constant, real content material that resonated with their viewers. By showcasing unique recipes with participating storytelling, they reached 4 million TikTok followers and transformed many into loyal clients.
In case you’re simply getting began, you might discover our information to figuring out a goal market useful.
3. Get artistic or join with a professional
Advertising on TikTok is all about inspirational storytelling, providing all of the instruments you want within the palm of your hand.
As we’ve talked about all through this put up, it’s essential to grasp the distinctive fashion of TikTok. Watch movies from opponents, together with fashionable content material that’s utterly unrelated to your trade. Discover and take part in tendencies to drive site visitors. Use artistic visible components like overlays, music, emojis, and textual content to seize consideration.
Attain out to different individuals in your organization as nicely, even when they don’t work in your advertising division. They might have some artistic concepts or a novel perspective — like that of your success group — that may launch your content material ahead.And when you hit a roadblock, trusted TikTok Advertising Companions are right here to assist.
Seeking to refine your TikTok content material? TikTok Academy’s Discover and have interaction your neighborhood on TikTok course helps manufacturers perceive their audience and neighborhood behaviors.
If you need skilled assist, discover Make TikTok movies with a creator or Make TikTok movies with a artistic company to collaborate on high-quality content material that resonates along with your viewers.
4. Collaborate with creators
The magic of TikTok comes from its neighborhood, and creators play a key function — they’re specialists who can assist you discover new audiences and add authenticity to your messaging.
By means of the TikTok One Creator Market, you possibly can rapidly join with the appropriate individuals to raise your content material and expose your merchandise to potential clients. This sort of TikTok influencer advertising will be very efficient as a consequence of creators’ established belief with their audiences.
You may also profit from current, fashionable content material by way of Spark Advertisements or Duets — two highly effective, collaborative video codecs that let you have interaction with and use posts that your audience already loves.
“Utilizing the TikTok for enterprise integration has been such a straightforward course of and so useful to our enterprise! Content material creation is one thing that’s so essential to any enterprise proper now and with this new integration, it helps us develop our enterprise and gross sales a lot quicker! Takes a while to arrange the catalog with all merchandise, however it’s so price it. Thanks, TikTok!”
– Dijas Pure Meals, WooCommerce service provider
5. Attempt Video Procuring Advertisements
With TikTok’s Video Procuring Advertisements, you can also make the TikTok movies which can be already in your feed shoppable. Viewers can choose an merchandise they’re considering, then instantly full their buy. This is a wonderful technique to attain potential clients who don’t already comply with you on social media channels.
To create a Video Procuring Advert:
- Log in to TikTok Advertisements Supervisor and click on Create advert.
- Select Product Gross sales because the advert goal and TikTok Store because the product supply.
- Fill out your Marketing campaign settings, then choose Proceed.
- Enter an Advert Group Title.
- Set Video Procuring Advertisements as your Store Advertisements sort, then full your advert group settings.
- Within the Product part, click on +Add Product. You’ll be able to choose as much as 20 objects.
- Within the Video part, select as much as 50 movies per advert group.
- Click on Submit.
When deciding on the merchandise you need to function in a video, there are a number of methods you might take. You would possibly spotlight greatest sellers which can be extra prone to seize consideration and join with new audiences. Chances are you’ll select new objects to check their viability and pricing. Or possibly you go along with merchandise that it’s worthwhile to get out of your warehouse.
Irrespective of which route you select, Video Procuring Advertisements are an amazing alternative for small companies.
Need to be taught extra? TikTok’s Intro to Video Procuring Advertisements course explains how this advert format works, and the Arrange a Video Procuring Advertisements marketing campaign course guides you thru launching and optimizing your first Video Procuring Advert.
You’ll be able to try the TikTok Store Academy for additional studying and data on TikTok Store.
Notice that TikTok Store is presently out there in choose markets, together with France, Germany, Indonesia, Eire, Italy, Malaysia, Mexico, the Philippines, Singapore, Spain, Thailand, the U.Okay., the U.S., and Vietnam. Verify right here for the newest availability.
6. Commonly overview TikTok analytics
With the TikTok for WooCommerce extension, you possibly can simply set up the TikTok Pixel and Occasions API, unlocking knowledge and analytics that may assist you measure and optimize your advertising efforts. It permits you to measure your entire buyer journey, from how they interacted along with your adverts on TikTok to their checkout expertise.
You would possibly uncover, for instance, that reside video performs greatest, or that you simply join extra with youthful audiences.
This data is extremely useful, offering you with the insights it’s worthwhile to make higher advertising and product choices.
Dan-O’s Seasoning discovered their success by specializing in engagement metrics like feedback and shares over views. This helped them perceive the sorts of content material that really spurred motion.
7. Spotlight person generated content material
Person generated content material (UCG) is created by actual individuals who love your merchandise. UCG will be very efficient, because it’s relatable and natural — not paid — and persons are extra doubtless to answer somebody they comply with and belief slightly than an commercial.
Encourage your clients to be artistic: Run a contest with a reward for probably the most distinctive video utilizing your merchandise. Begin a branded hashtag problem, the place you’ll ask TikTok customers to create a video primarily based on a selected theme and share it with a set hashtag.
8. Perceive and use advert aims accurately
An advert goal on TikTok is the objective that you simply need to meet along with your promoting marketing campaign. Selecting the best goal helps you be extra profitable in your advertising and join with individuals in the appropriate stage of their shopping for journey. Listed below are the out there advert aims and when to decide on each:
- Attain: Get your video in entrance of as many individuals as doable.
- Site visitors: Ship viewers to a selected web page or product in your web site.
- Video views: Drive extra engagement and views out of your audience.
- Group interplay: Earn extra TikTok profile visits, followers, or web page visits.
- Branded mission: Collaborate with different creators to get extra engagement.
- App promotion: Drive TikTok customers to put in your app.
- Lead technology: Collect leads in your ecommerce retailer.
- Web site conversions: Drive conversions, reminiscent of product gross sales or e mail signups.
- Product gross sales: Promote objects from the TikTok Store or your on-line retailer.
Take the time to study every of those and choose the appropriate one in your adverts.
9. Think about using Sensible+ Campaigns
TikTok presents Sensible+ Campaigns, which could be a useful gizmo to spice up the efficiency of your adverts, particularly when you’re simply getting began. It takes a number of the guide work out of the method, serving to you enhance gross sales with out requiring extra time out of your group.
TikTok presents this highly effective automation answer, which generates a number of creatives for every marketing campaign and bids for every public sale to create the optimum mixture for fulfillment. In actual fact, Sensible+ Campaigns carry out higher than conventional ones 80% of the time.
The TikTok for Enterprise weblog has nice content material that can assist you in your journey in direction of rising your presence and boosting your income. Listed below are some extra weblog posts and assets to information your technique:
TikTok offers an incredible alternative to attach along with your viewers in enjoyable and thrilling methods whereas staying true to your artistic voice. Join your retailer to get began with TikTok for WooCommerce.
How can I combine my WooCommerce retailer with TikTok?
The TikTok for WooCommerce extension is the easiest way for on-line shops to combine with TikTok. It allows you to sync your merchandise with TikTok Store, create participating adverts, rapidly set up monitoring codes, and extra.
What’s TikTok Store?
TikTok Store is a platform that allows retailers and creators to promote merchandise immediately on the social media platform. It offers immediate entry to your catalog, which you’ll promote by way of LIVE buying, shoppable movies, and a product showcase.
What do I must register for TikTok Store?
For an ecommerce retailer, you’ll want a TikTok enterprise account, a government-issued ID of the authorized consultant, firm director, or particular person with vital management (PSC), and a enterprise license or related doc. You’ll be able to set this up by way of your TikTok Vendor Heart, then begin promoting on TikTok!
What’s a TikTok enterprise account?
A TikTok enterprise account is a free profile that provides firms entry to particular vendor options like superior analytics, artistic belongings, and advertising instruments.
1. Inside Information, October 2021, World
2. TikTok Advertising Science World Path-to-Buy Research (US Outcomes) 2021, performed by Materials
Vanessa has spent her profession writing useful issues for individuals throughout the tech area. Exterior of labor, she enjoys coaching for triathlon, rotating by way of hobbies, and exploring new locations each city and pure. She has two fluffy cats, maintains a number of succulents, and has far too many books on her TBR shelf.
