Google is testing displaying a big “Sponsored outcomes” header within the search outcomes that may result in extra search outcomes and grouping numerous Google search adverts collectively.
Google has been testing this in numerous methods for a while now however these are displaying up extra typically now.
Ian Atkins first pinged me about this on X – he shared these screenshots of this:
Then Jamie Press from Eurisko emailed me this screenshot of this:
Then I noticed Brodie Clark publish about it as nicely:
More odd advert testing from Google. This time that includes a refined ‘Sponsored outcomes’ heading to group adverts on desktop, together with the odd ‘Folks additionally take into account’ part highlighted by @rustybrick and @wilreynolds. Extra particulars: https://t.co/2FVmsuI5ZB pic.twitter.com/EKIBQF44bQ
— SERP Alert ⚡️ (@SERPalerts) Might 7, 2025
Discussion board dialogue at X.
