Sunday, June 15, 2025, is Father’s Day within the U.S. and an vital retail vacation. So why not focus your June content material advertising and marketing on dads?
Content material advertising and marketing is the act of making, publishing, and selling content material to draw, interact, and retain clients. It’s foundational for advertising and marketing on search engines like google and yahoo, generative AI platforms, social media websites, and lifecycle engagement.
Sadly, content material advertising and marketing requires a seemingly insatiable demand for brand new or up to date articles, posts, movies, and podcasts. Listed below are 5 content material advertising and marketing concepts — all associated to Father’s Day — that your organization can use for June 2025.
Father’s Day Behind the Scenes
Behind-the-scenes content material humanizes a enterprise and builds belief.
As your small business prepares for Father’s Day, take into account sharing that exercise by articles, movies, and social media posts.
For instance, produce an article about how your workforce selects merchandise, and deal with gadgets sourced for Father’s Day. Or, if your organization sells print-on-demand merchandise, make a video displaying your design workforce at work. How do they generate design concepts? How do they create these designs? Any humorous designs?
Behind-the-scenes content material works nicely for a number of causes. It will probably humanize a model and thereby construct belief and authenticity. It will probably differentiate merchandise, emphasizing the work that goes into them. And it may possibly deal with shopper issues by explaining processes, decisions, and even high quality.
How-to Guides
A youngster making dinner for dad is a enjoyable Father’s Day reward.
Typically, the perfect reward for a dad on Father’s Day is offering a service or doing a activity.
Consider it as chore coupons youngsters generally give dad and mom. The kid attracts a Father’s Day card and contains hand-made coupons “redeemable” for chores.
Taking the thought a step additional, content material entrepreneurs can develop how-to guides describing how one can full a activity or provide a service as a Father’s Day current. The information ought to be intently associated to the merchandise a retailer sells.
For instance, a web-based retailer that sells cleansing provides may publish a how-to information for scrubbing a barbeque grill for dad. An automotive store may provide a information for car waxing, and a kitchen provide store may present a information for teenagers to make dinner for dad.
Take some inspiration from these articles.
Interactive Reward Concepts
AI-generated code has made interactive content material creation a lot simpler.
Use synthetic intelligence to generate an interactive quiz — “What Sort of Dad Do I Have?” — that means items.
For instance, a web-based store specializing in wines from Italy may immediate the AI with one thing like this:
Generate a JavaScript reward suggestion software for my on-line store specializing in worth Italian wines.
The software ought to begin with a kind asking customers a number of questions on their dad, together with favourite meals, cocktails, and so forth. The software ought to then suggest three wines that may make glorious Father’s Day items.
The JavaScript must be self-contained for embedding in a Shopify retailer.
You may even ask the AI to combine a dwell product feed by way of Shopify’s Storefront API or to incorporate product pictures.
The script will doubtless not be good initially, however a improvement workforce may have the interactive information up very quickly.
Father’s Day Guidelines
A guidelines for planning a Father’s Day golf outing may embrace product suggestions.
Checklists are actionable, straightforward to learn, and problem-solving. They save time when performing a activity.
Content material entrepreneurs can use checklists in weblog posts, electronic mail newsletters, or video scripts. Father’s Day checklists ought to be explicit to the merchandise a store sells, and might deal with leisure, utility, or driving gross sales.
For instance, a web-based golf retailer may publish “The Golf Guidelines for Dads Who Play to Win.”
Whether or not an article or video, the guidelines may begin with a piece celebrating a golf-loving dad. Subsequent, a sequence of test field gadgets focuses on a Father’s Day golf outing, similar to:
- Upgraded gear,
- Fashionable attire,
- Outside necessities,
- T-time reservation,
- Reward card.
Every merchandise may embrace a brief description and some really useful merchandise.
Father’s Day Trivia
Put a smile on dad’s face with a bit Father’s Day trivia.
Trivia, enjoyable details, or “do you know” content material is usually a top-of-the-funnel tactic to draw guests or encourage social media engagement.
Right here, content material entrepreneurs produce content material similar to a listicle titled “10 Stunning Father’s Day Info.” It would embrace when Father’s Day was formally acknowledged in the USA (1972).
Subsequent, take every trivia merchandise and produce a brief video for YouTube, Instagram, or comparable. Within the video’s feedback, hyperlink again to the unique article.
