Ryan Haines / Android Authority
TL;DR
- Google has arrange a brand new movie and TV manufacturing firm referred to as “100 Zeroes.”
- The identify of the manufacturing home is a refined nod to Google’s personal identify.
- The corporate goals to craft content material that positions Android and Google’s merchandise as cool, fascinating, and aspirational to a youthful viewers.
Apple’s daring transfer of transferring into Hollywood with its Apple Originals banner laid the groundwork for Apple TV Plus. Now, Google is planting its personal flag in showbiz, nevertheless it’s taking a really totally different strategy.
In response to Enterprise Insider, Google has quietly arrange store within the leisure business with the launch of an unassumingly named manufacturing firm referred to as “100 Zeroes.” Not like Apple, which stamps its identify throughout all its productions, Google’s new enterprise appears wrapped in subtlety. Except you’re tech-minded, you’d by no means guess it was a Google operation from the identify alone, and perhaps that’s precisely what the corporate desires. Simply so you understand, the number one adopted by 100 zeroes is also called a “googol,” a mathematical time period representing the quantity 10 to the facility of 100, and an inspiration for Google’s personal identify. So actually, 100 Zeroes is form of a intelligent identify for a Google-owned firm.
100 Zeroes is form of a intelligent identify for a Google-owned firm.
Enterprise Insider experiences that 100 Zeroes’s mission is to color expertise and Google’s merchandise in a optimistic, aspirational gentle. Assume the alternative of Black Mirror. Apparently, the objective is to win over youthful audiences who affiliate smooth, cutting-edge tech with Apple. To be truthful, Apple has been enjoying this recreation for some time now. Its seamless product placements have been a fixture of movie and TV for a very long time. Google units, just like the Pixel telephones, have solely just lately began popping up in buzzy reveals. Working example: The White Lotus.
100 Zeroes is not nearly slipping Pixel telephones or Nest units into scenes.
However 100 Zeroes isn’t nearly slipping Pixel telephones or Nest units into scenes. Google has a wholly totally different product placement cope with an organization referred to as United Expertise Company. Somewhat, Google’s new manufacturing home is the results of a multi-year partnership with Vary Media Companions, the expertise company and manufacturing firm behind movies like “A Full Unknown” and “Longlegs.” Vary’s position is to scout and develop tasks that Google will help fund or co-produce. Whereas they’re at it, Google wouldn’t thoughts weaving next-gen applied sciences like AR, VR, spatial computing, and options like Circle to Search or Immersive View proper into these tales.
It appears Google just isn’t solely aiming for field workplace success. The true check of the brand new enterprise can be whether or not these tasks can enhance sentiment across the firm’s services. And should you’re questioning the place you’ll watch these Google-backed movies and reveals, don’t look to YouTube or Google TV.
In response to the report, Google plans to promote them to main streaming platforms like Netflix and conventional Hollywood studios. So, no, Google isn’t seeking to flip YouTube into the subsequent Apple TV Plus. For now, get able to see Google’s tech extra typically in your screens. Hopefully, the corporate’s efforts will increase Android’s cool quotient with the Apple cult.
