Google’s John Mueller answered a query on Bluesky about why an e-commerce web page with minimal content material is rating, illustrating that generally optimized content material isn’t sufficient.
E-Commerce Search Outcomes
An individual posted their considerations about an e-commerce web site that was rating within the search outcomes with barely any content material. In actual fact, the area that was rating redirects to a different area. On the face of it, it seems like one thing just isn’t proper. Why would Google rank a touchdown web page a couple of area identify switch, proper?
Why would Google rank what is basically a touchdown web page with nearly zero content material for a redirected area?
Why A Touchdown Web page Ranks
The corporate with the touchdown web page had acquired one other firm they usually subsequently joined the 2 domains. There was nothing mistaken or spammy occurring, one enterprise purchased one other enterprise, it occurs daily.
The particular person asking the query dropped a URL and a screenshot of the touchdown web page and requested:
“How does Google assume this might be the most effective end result and in addition, do you assume it is a related end result for customers?”
Google’s John Mueller answered:
“It appears to be like like a traditional ecommerce web site to me. They might have dealt with the site-migration a bit extra gracefully (and are most likely dropping lots of “search engine optimisation worth” by doing this as a substitute of an actual migration), however it doesn’t appear horrible for customers.”
Website Migration
Mueller’s remark concerning the web site migration was expanded additional.
He posted:
“Our steering for web site migrations is at https://builders.google.com/search/docs/crawling-indexing/site-move-with-url-changes . What they’re doing is a “comfortable or crypto redirect”, they usually’re doing it “N:1″ (which means all outdated pages go there). Each of those make transfering details about the outdated web site arduous / unattainable.”
Generally Google ranks pages that appear like they don’t belong. However generally the positioning rankings make sense when checked out from a distinct perspective, notably from the attitude of what’s good and is sensible for the person. Rankings change on a regular basis and it might be that the rankings for that web page might go away after a sure period of time. However ready for a competitor to drop away isn’t actually a superb search engine optimisation technique. Google’s Danny Sullivan had some good recommendation about differentiating a web site for higher rankings.
