[Galaxy Unpacked 2025] Highlights From Galaxy Unpacked: A New Period of AI Integration

Galaxy Unpacked 2025 in San Jose, California, set the stage for the following wave of AI-powered experiences with Galaxy AI.

On January 22, Samsung Electronics introduced the discharge of the Galaxy S25 sequence, that includes important {hardware} upgrades and ushering in a brand new period of AI-driven innovation. These developments empower customers to unlock new realms of creativity, forge deeper connections and streamline on a regular basis duties like by no means earlier than.

The Galaxy S25 sequence transcends the idea of a smartphone to turn into a platform for AI integration, with Galaxy AI set to redefine on a regular basis experiences via customized, significant and human-like interactions.

▲ TM Roh, President and Head of the MX Enterprise at Samsung Electronics, delivers his keynote handle at Galaxy Unpacked 2025.

“The Galaxy S25 sequence has set a brand new normal of cellular AI innovation although an AI OS we constructed from the bottom up,” stated TM Roh, President and Head of the Cell eXperience Enterprise at Samsung Electronics, throughout his keynote handle. “Due to One UI 7 and its built-in AI brokers, customers can effortlessly take pleasure in a extra customized, intuitive and pure cellular expertise than ever earlier than.”

Samsung Newsroom explored how the Galaxy S25 sequence is setting new requirements with intuitive options that reshape the best way individuals work together with know-how.

New Methods To Get Issues Finished: AI That Learns, Adapts and Delivers

On the coronary heart of the Galaxy S25 sequence is the evolution of its AI capabilities, powered by the next-generation One UI 7 working system. This improve introduces superior options designed to make duties straightforward and intuitive. For instance, the newly launched Now Brief learns person routines and delivers personalized data like train updates, translations, music and extra, on to the lock display, eliminating the necessity to toggle between a number of apps.

▲ Drew Blackard, VP of Product Administration at Samsung Electronics America, introduces the viewers to the Galaxy S25 sequence’ many superior Galaxy AI options.

One other game-changing characteristic is AI Choose, launched for the primary time on the Galaxy S25 sequence. Accessible via the Edge Panel, AI Choose capabilities as a private AI assistant, able to summarizing prolonged articles in seconds or aiding in inventive duties like producing colourful photographs with Drawing Help.

With One UI 7, the Galaxy S25 sequence’ built-in multimodal AI acknowledges pure language, photographs and textual content, enabling customers to work together naturally and obtain extra with minimal effort. This implies its clever options may be triggered by easy voice instructions. As an illustration, saying “My eyes are drained” prompts the Galaxy S25 sequence to activate the blue gentle filter, whereas “Discover a photograph of Max from final winter in a crimson coat, consuming cake” searches the Gallery app to find the specified picture.

▲ Gallery Search (high) and the music recognition functionality added to Circle to Search (backside)

Circle to Search has additionally been enhanced to determine music taking part in on-screen while not having to open a separate app.

Whereas watching YouTube movies, customers also can difficulty voice instructions like “Listing the place talked about on this video and reserve it as a Word,” and Galaxy AI, powered by Google’s Gemini, seamlessly saves the placement on to Samsung Notes.

▲ Sissi Hsiao, VP at Google and GM for Gemini Experiences, discusses the collaboration between Samsung Electronics and Google.

The Galaxy S25 sequence incorporates a Private Information Engine, developed in partnership with Oxford Semantic Applied sciences, which contextually understands person preferences and routines whereas safeguarding information. What’s extra, the Galaxy S25 sequence adopts C2PA (Coalition for Content material Provenance and Authenticity) requirements, reinforcing transparency and belief and guaranteeing privateness stays a high precedence on this AI-driven digital period.

▲ Jay Kim, EVP and Head of Buyer Expertise Workplace at Cell eXperience Enterprise, Samsung Electronics, explains the evolution of One UI into an built-in AI platform.

Samsung continues to advance Galaxy AI via strategic partnerships with third-party app builders and AI answer suppliers, cementing its place on the forefront of safe AI innovation.

New Methods To Play: Energy, Efficiency and Visible Excellence

The Galaxy S25 sequence is powered by the Snapdragon^® 8 Elite for Galaxy processor (AP), delivering a big leap in pace and effectivity. With 40% improved NPU efficiency, 37% enhanced GPU efficiency and 30% upgraded GPU efficiency in comparison with its predecessor, this processor drives the sequence’ superior AI capabilities.

▲ Kareen Stephens, Senior Advertising Supervisor at Samsung Electronics America, explains how highly effective the efficiency of Galaxy S25 sequence’ cellular AP is

Designed with avid gamers in thoughts, the Galaxy S25 sequence opens up new potentialities for cellular gaming. ProScaler, a show characteristic that makes use of AI-powered algorithmic processing, reduces noise and enhances the readability of on-screen visuals, enabling smoother, extra immersive gameplay. Together with Vulkan and recreation engine optimizations, the sequence presents a 40% increase in Ray Tracing efficiency, elevating the bar for cellular gaming visuals.

Warmth dissipation is one other standout functionality, with a vapor chamber roughly 40% bigger than earlier than.¹ This development ensures extra environment friendly warmth administration, even throughout intense gaming classes.

Moreover, the Galaxy S25 sequence presents longer battery life and sooner charging. Wi-fi charging speeds have elevated to 25W (up from 15W), and the charging time for the 5000mAh battery has been halved — from two hours to only one.

The Galaxy S25 Extremely boasts premium sturdiness with a brand new glass-ceramic cowl and a extra sturdy show geared up with Corning® Gorilla® Armor 2.

▲ Spectators hear attentively to the audio system’ shows throughout Galaxy Unpacked 2025

New Methods To Create: Unlocking New Digicam Potentialities With AI

The Galaxy S25 sequence revolutionizes cellular pictures with an upgraded ProVisual Engine that delivers unprecedented AI digital camera capabilities. AI studying has advanced to seize intricate particulars, from hair texture to the glint in a single’s eyes, including life-like vibrancy to each shot.

▲ Rachel Roberts, Senior Supervisor of Smartphone Product Administration at Samsung Electronics America, discusses the ProVisual Engine and the Galaxy S25 sequence’ elite digital camera efficiency

With improved AP efficiency, the sequence takes Nightography to new heights, creating clearer night time images. The Galaxy S25 Extremely additionally options the sequence’ first 50MP ultra-wide-angle digital camera, providing an expansive discipline of view for capturing gorgeous landscapes and group photographs.

Video creation is equally revolutionary with enhanced AI-powered video modifying instruments. The Audio Eraser characteristic, for instance, eliminates distracting sounds from movies so customers can seize particular moments to perfection.

New Methods To Keep Wholesome: AI for Smarter Well being Administration

Samsung Well being leverages AI to trace and analyze key well being metrics, together with sleep, coronary heart well being, weight loss program and train, offering a complete strategy to well-being. Utilizing these well being measurements, it presents tailor-made insights to information customers to the most effective variations of themselves.

▲ Praveen Raja, VP and Head of Digital Well being at Samsung Analysis America, highlights how Samsung Well being has advanced into a customized well being administration platform

Shifting ahead, Samsung Well being envisions offering customers with end-to-end well being options, enabling them to handle their well being from the consolation of their dwelling.

Past bodily well being, Samsung Well being additionally plans to assist psychological well-being with instruments for stress and psychological well being administration, and in the end evolve right into a holistic answer for each the physique and thoughts.

New Methods To Handle Properties: The Way forward for Sensible Ecosystems

Galaxy AI and SmartThings improve dwelling administration via a linked sensible ecosystem, pushed by AI-powered automation and personalization. SmartThings and Bixby align dwelling environments with each day routines, leveraging voice instructions and wearable information to optimize comfort and ship a customized sensible dwelling expertise.

▲ An illustration of how Galaxy AI and SmartThings have come collectively to supply a seamlessly linked dwelling administration answer

Superior AI options from Galaxy AI and SmartThings prolong dwelling administration to incorporate the well-being of relations and pets. For instance, these instruments permit customers to watch their pets remotely whereas away and even preserve them firm by turning the TV on for them. Preparations for pet healthcare providers, similar to connecting customers to pre-veterinarian session providers, are underway as nicely.

As one of many preliminary members of the Connectivity Requirements Alliance, Samsung has partnered with the Alliance to assist, develop and promote Matter, the connectivity normal for sensible dwelling and IoT units, designed to make sure interoperability, accessibility and safety throughout the sensible dwelling ecosystem.

New Efforts for Sustainability: Embracing a Extra Round Strategy to the Newest Galaxy Smartphones

Samsung continues to prioritize sustainability with initiatives geared toward lowering environmental affect. The corporate goals to include at the least one recycled materials in each module of each cellular product by 2030.²

As well as, Galaxy S25 would be the first Galaxy smartphone to incorporate recycled cobalt sourced from the batteries of beforehand used Galaxy units via the Round Battery Provide Chain with every Galaxy S25 battery that includes a minimal of fifty% recycled cobalt.³ These efforts mirror Samsung’s broader objective of exploring how know-how can do extra for individuals and the planet, making a stability between innovation and environmental duty.

▲ Cassie Smith, Senior Supervisor of Company Sustainability at Samsung Electronics America, highlights Samsung’s round economic system efforts

Galaxy Unpacked 2025 got here to an finish with a teaser video providing a sneak peek of the slimmer however nonetheless highly effective Galaxy S25 Edge, heightening the group’s expectations of what new improvements Samsung holds in retailer forward.

Watch the official highlights of this January’s Galaxy Unpacked 2025 showcase within the video under. Keep tuned to Samsung Newsroom for full protection of the occasion and an in-depth take a look at how the Galaxy S25 sequence and Galaxy AI are shaping the way forward for cellular innovation.

¹ Based mostly on Galaxy S25 Extremely mannequin
² Throughout Samsung Galaxy Unpacked January 2024, we introduced that we are going to incorporate at the least one recycled materials in each module of each cellular product by 2030. Samsung defines a module of a smartphone because the Antenna, Battery, Digicam, Show, Mechanical Parts, Motor, PBA/FPCB, Speaker, Wi-fi Charger Module and Packaging.
³ A minimal of 25% of the Galaxy S25 battery is cobalt by weight, 50% of which is recycled cobalt.