Mainland China’s smartphone shipments declined 12% year-over-year (YoY) to 59.3 million items in 3Q 2026, marking the market’s lowest third-quarter cargo degree since 2013, based on Omdia’s newest analysis. The decline accelerated from the two% drop recorded in 2Q26, as persistently excessive reminiscence prices and more and more cautious shopper substitute conduct contributed to diverging vendor efficiency.
Huawei shipped 12.4 million items, up 18% YoY, sustaining its main place with a 21% share. Apple ranked second with 11.6 million items shipped, up 15% YoY, capturing a 20% share. Mixed, the 2 distributors accounted for 41% of the market, a rise of roughly 10 share factors from a 12 months earlier. vivo ranked third, narrowly forward of OPPO (together with OnePlus and realme), with each distributors delivery roughly 9.0 million items and every holding a 15% market share. Xiaomi ranked fifth with 8.0 million items shipped.
In 3Q26, persistently excessive reminiscence prices continued to weigh on your entire smartphone business, whereas additional will increase in retail costs dampened shopper demand in some segments. Huawei strengthened its market management, supported by a complete portfolio throughout value tiers, a longtime pricing technique, the evolving HarmonyOS ecosystem, and powerful gross sales of its new wide-form-factor gadgets. Apple held costs on current fashions regular forward of latest product launches, encouraging earlier channel stocking and constructing momentum for the 4Q26 launch window. Increased prices and softer demand led to cargo. declines amongst different Android distributors. These distributors targeted on optimizing channel stock, enhancing the consumer expertise and AI options, and refreshing mid-range product strains to take care of operational resilience. Regardless of the general decline, premium gadgets and rising kind components similar to wide-format foldables remained resilient within the mature market.
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