Final week, Ceconomy shared its technique for MediaMarkt and Saturn (additionally referred to as MediaMarktSaturn) for the approaching years. Collectively, the marketplaces achieved a GMV of 800 million euros through the monetary yr 2025 to 2026. In keeping with the technique, the GMV will greater than double by the monetary yr 2028 to 2029.
In February, we reported that JD.com was mentioned to be in talks with Ceconomy, the proprietor of MediaMarktSaturn, about an acquisition. The sale has been accredited by the German authorities, however now nonetheless must be accredited by the EU Fee.
Minimal income enhance anticipated by 2029
MediaMarktSaturn has lately revealed its monetary outcomes for the monetary yr 25/26, and its technique of the following three years. In complete, the businesses generated a income of 23.2 billion euros within the monetary yr 25/26. The corporate expects to lose a few of its market share, resulting from enhance competitors with Amazon and Temu. Due to that, it’s anticipating a minimal enhance in income by 28/29. It needs to achieve complete income of round 24 billion euros.
The full income was 23.2 billion euros in 25/26 and is anticipated to achieve round 24 billion euros by 2029
Its EBIT margin was 2.2 % in 25/26, which means that it reached 500 million euros. The corporate is focusing on a small enhance, to three.3 % by 28/29. This comes all the way down to 800 million euros.
No ecommerce targets
It’s hanging that the technique presentation lacks any concrete targets for MediaMarktSaturn’s on-line gross sales channels. Prior to now years, the presentation did at all times embody ecommerce targets. It’s unclear what it expects to generate in on-line gross sales by 2029.
Concentrate on on-line market
Nonetheless, the corporate have shared targets for its on-line market. It’s anticipated to develop its market GMV from 800 million euros (in 25/26) to 1.9 billion euros by 28/29. The corporate’s GMV would greater than double within the coming years.
MediaMarkt and Saturn will launch their market in Hungary this yr
MediaMarktSaturn has additionally shared a number of steps that can assist in reaching this progress. {The marketplace} will launch in Hungary, by September this yr. Moreover, it needs to extend its market assortment, by including extra sellers, SKUs and new classes. These embody pet care, mobility, power, well being & sports activities and child & children.
