Saying Feedonomics Floor open beta for TikTok, Microsoft Advertisements, and Pinterest

We launched Feedonomics Floor in October 2025, and the response from BigCommerce sellers has been energizing.

In only a few months, greater than 12 million merchandise have been synced by Floor. Sellers have created over 1.8 million catalog overrides.

That tells us one thing necessary. BigCommerce sellers are able to develop into extra channels, if the method is easy, dependable, and provides them management over their product feeds.

We’ve seen how shortly retailers put Feedonomics Floor to work promoting on Google and Meta. So now we’re constructing on that momentum with an thrilling announcement: 

TikTok, Microsoft Advertisements, and Pinterest are formally accessible in open beta.

What’s Feedonomics Floor?

Feedonomics Floor is our feed administration answer that helps BigCommerce sellers join their shops to advert channels. We designed it to make it simpler to construction, optimize, and distribute product information throughout promoting channels from one centralized place.

Feedonomics has spent years serving to manufacturers, retailers, and marketplaces handle and optimize product feeds at scale. Floor brings that experience straight into the BigCommerce ecosystem.

With Floor, sellers can join their retailer to:

• Google (typically accessible)

• Meta (typically accessible)

• TikTok (open beta)

• Microsoft Advertisements (open beta)

• Pinterest (open beta)

As a substitute of managing separate feeds for every platform, every little thing lives inside a single interface related to your BigCommerce catalog.

How Feedonomics Floor works

Floor begins by syncing your BigCommerce catalog and making ready your product information for channel distribution.

From there, sellers can:

• Preserve listings up to date with automated catalog sync

• Align merchandise to every channel’s taxonomy with class mapping

• Edit titles, descriptions, and attributes utilizing overrides

• Apply rule-based information transformers for bulk optimizations and ongoing enhancements, relying on the Floor plan they activate 

• Guarantee compliance with channel-specific formatting

• Monitor and resolve points utilizing built-in diagnostics instruments

We provide three Feedonomics Floor plans, beginning with a free choice, to help completely different ranges of complexity:

• Fundamental – Automated feed construct, core feed sync, overrides, and channel connectivity

• Retail – Expanded optimization instruments, customization, and channel connections

• Managed Service – Full-service help with a devoted feed supervisor, superior options, and limitless channels

This flexibility permits BigCommerce sellers to scale into the plan that fits their wants over time.

What’s new within the open beta?

We’re increasing the variety of channels BigCommerce sellers can activate straight by Floor.

TikTok, Microsoft Advertisements, and Pinterest are actually accessible in open beta, giving sellers extra methods to achieve prospects throughout search, social, and discovery-driven platforms.

TikTok

TikTok blends leisure and commerce in a approach that’s reshaping how merchandise are found. Floor allows sellers to sync product catalogs for TikTok advertisements and commerce experiences, powered by structured product information.

Be taught extra about TikTok and Feedonomics Floor.

Microsoft Advertisements

Microsoft Advertisements connects sellers to Bing and companion search networks. Optimized product feeds help Procuring campaigns and assist seize incremental search demand throughout extra audiences.

Be taught extra about Microsoft Advertisements and Feedonomics Floor. 

Pinterest

Pinterest operates as a visible discovery engine the place customers browse, plan, and save concepts. Floor helps catalog syndication for Product Pins and purchasing advertisements, serving to sellers seem the place inspiration turns into intent.

Be taught extra about Pinterest and Feedonomics Floor. 

Increasing throughout channels creates complexity. Floor retains it manageable.

As sellers develop into extra promoting platforms, the operational burden will increase.

Every channel has its personal integration and information necessities. Formatting necessities range. Small inconsistencies can restrict visibility or trigger product disapprovals.

Floor brings that complexity into one manageable place.

By centralizing class mapping, overrides, and information transformation instruments, BigCommerce sellers can enhance product information as soon as and apply these enhancements throughout a number of channels.

As a substitute of updating separate feeds in separate programs, Floor retains every little thing related to your BigCommerce catalog. 

How you can set up Feedonomics Floor and entry the open beta channels

Getting began takes only a few steps.

Step 1: Set up Feedonomics Floor

1. Go to the BigCommerce App Market

2. Seek for Feedonomics Floor

3. Click on Set up

4. Join your product catalog

5. Configure your preliminary channel settings

For plan comparisons and detailed setup steerage, go to the Feedonomics Floor product web page.

Step 2: Activate TikTok, Microsoft Advertisements, and Pinterest

As soon as Feedonomics Floor is put in:

1. Navigate to the channel administration part

2. Choose TikTok, Microsoft Advertisements, or Pinterest

3. Authenticate your promoting account

4. Map required product attributes

5. Submit for activation

Open beta entry means that you can develop your channel combine whereas we proceed enhancing every integration.

The ultimate phrase

Once we launched Floor, our purpose was easy: make it simpler for BigCommerce sellers to attach their retailer to promoting channels and handle product information with out pointless friction.

The early outcomes present that centralized feed administration helps actual progress.

Now, with TikTok, Microsoft Advertisements, and Pinterest accessible in open beta, sellers have much more methods to develop attain and diversify acquisition.

We’re excited to maintain constructing.

Begin connecting your BigCommerce retailer to extra promoting channels with Feedonomics Floor right now.

FAQs

What promoting channels does Feedonomics Floor help?

Floor helps Google and Meta as typically accessible channels. TikTok, Microsoft Advertisements, and Pinterest can be found in open beta.

Are TikTok, Microsoft Advertisements, and Pinterest accessible now?

Sure. These channels are at the moment provided by open beta. BigCommerce sellers can set up Floor and activate them inside the app.

What are overrides in Feedonomics Floor?

Overrides permit sellers to edit particular product attributes, similar to titles or descriptions, straight inside Floor to enhance efficiency throughout promoting channels.

What are information transformers?

Knowledge transformers permit bulk optimization and ongoing product information enhancements as new merchandise are added. Availability is dependent upon the chosen plan.