The best way individuals store is altering — quick.
Customers are not beginning their journey with search engines like google and yahoo or storefronts. More and more, they’re turning to AI-powered instruments like Perplexity and Microsoft Copilot to find, evaluate, and purchase merchandise . And finishing all the journey inside a single conversational expertise.
No searching.
No infinite tabs.
Only a query, a advice, and a checkout.
Eligible BigCommerce retailers can now be a part of that have.
We’re excited to share the GA launch of the PayPal Retailer Sync app, now obtainable within the BigCommerce App Market and Channel Supervisor. This new integration connects your product catalog on to PayPal’s agentic commerce ecosystem — placing your merchandise in entrance of consumers on the surfaces the place shopping for selections are already occurring.
What this really means to your retailer
Consider Retailer Sync as a bridge between your BigCommerce storefront and the brand new era of AI-powered procuring experiences.
As soon as you put in the app, your whole catalog, together with pricing, photographs, descriptions, stock, and evaluations, turns into accessible to PayPal’s agentic commerce infrastructure.
Because of this when a client asks an AI assistant for a product advice that matches what you promote, your merchandise can seem. And once they’re prepared to purchase, PayPal handles the checkout immediately, proper there within the expertise — no redirect required.
There’s no customized construct. No new fee integration. No further channels to handle.
You put in one app, and also you’re related.
One integration, many surfaces
What makes Retailer Sync highly effective isn’t simply the place your merchandise present up at the moment — it’s how they scale tomorrow.
As a substitute of integrating with particular person platforms one after the other, you’re plugging into PayPal’s distribution layer for agentic commerce. That single connection provides you entry to:
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AI assistants like Perplexity and Microsoft Copilot
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Rising conversational commerce platforms
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New AI-powered procuring surfaces as they arrive on-line
It is a essentially completely different mannequin from conventional channel enlargement. You’re not chasing platforms — you’re connecting to an ecosystem designed to evolve with how customers store.
A brand new channel hiding in plain sight: the PayPal Shopper App
AI-powered discovery is just a part of the story.
With PayPal Retailer Sync, your merchandise don’t simply seem in AI assistants — they will additionally floor instantly contained in the PayPal Shopper App, one of many largest and most trusted digital wallets on the planet.
This creates a wholly new sort of commerce channel:
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Your merchandise floor natively throughout the PayPal app expertise.
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Consumers uncover objects in a context they already belief for funds.
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Suggestions are powered by intent, conduct, and conversational inputs.
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Checkout occurs immediately utilizing PayPal’s saved credentials.
With lots of of hundreds of thousands of energetic customers globally, the PayPal app represents a high-intent, high-trust setting the place discovery and conversion occur in the identical place.
It’s not simply one other market, it’s a built-in demand layer related on to checkout.
You keep in management
For all of the methods commerce is altering, one factor doesn’t: You.
PayPal powers the transaction layer — together with checkout, fraud safety, purchaser safety, and dispute decision — however the buyer remains to be yours.
That distinction issues.
Many rising commerce fashions introduce intermediaries between you and your patrons. Retailer Sync doesn’t. Your merchandise, your model, and your operations keep intact whereas extending your footprint into completely new environments.
Why this issues proper now
Agentic commerce isn’t a future idea, it’s already reshaping how individuals store.
AI-driven retail experiences are rising at an unprecedented tempo, and customers are adopting them quicker than most retailers are adapting to them. This creates a transparent alternative: Early movers get disproportionate visibility.
By connecting your catalog now, you place your merchandise to seem in these high-intent moments when consumers are actively asking for suggestions, not simply passively searching.
From discovery to checkout, absolutely related
PayPal’s method to agentic commerce isn’t nearly discovery, it’s about closing the loop.
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AI surfaces seize intent
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Suggestions personalize discovery
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PayPal permits immediate, in-context checkout
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Orders stream instantly again into BigCommerce
The result’s a seamless, end-to-end commerce expertise that reduces friction at each step from “What ought to I purchase?” to “Order confirmed.”
Constructed on a partnership that goes again over a decade
This launch builds on greater than ten years of partnership between BigCommerce and PayPal.
From powering funds with BigCommerce Funds to enabling purchase now, pay later and streamlined account administration, PayPal has been a core a part of how retailers transact and develop on the platform.
Retailer Sync extends that very same philosophy into a brand new frontier:
Extra functionality.
Much less complexity.
Now utilized to AI-driven commerce.
Get began
The PayPal Retailer Sync app is accessible now within the BigCommerce App Market for U.S.-based retailers utilizing PayPal and/or Braintree for fee processing.
Should you’re in an eligible product class, you may set up the app and begin connecting your catalog at the moment.
