Greater than 8 out of 10 (86 %) of Nordic customers store on-line month-to-month. This is a rise of two % in comparison with final yr. Whereas customers in thoese nations have most popular native cost strategies since 2024, this yr marks the primary time that these have been used most frequently.
These knowledge come from the most recent E-commerce within the Nordics Spring 2026 report, revealed by PostNord. In January and February, a complete of 4,000 respondents aged between 18 and 79 have been surveyed. Respondents got here from Denmark, Finland, Norway and Sweden.
86% shopped on-line within the final month
The report signifies that 86 % of customers within the Nordics shopped on-line within the 30 days earlier than the survey. In comparison with the earlier report, in Autumn 2025, this is a rise of three %. Moreover, the report signifies that 71 % of Nordic customers purchased one thing on-line from overseas throughout 2025.
Fee strategies used
In accordance with the report, cost habits has seen a speedy change. Swish, Vipps and MobilePay have been essentially the most most popular cost strategies within the Nordics since 2024. All three are native on-line cost strategies.
Native on-line cost strategies have been used extra typically than bank cards, for the primary time
Whereas most Nordics stated that they like these cost strategies, bank card was all the time within the prime place of used cost strategies. This yr marks the primary time that Swish, Vipps and MobilePay have been used extra typically than bank cards. It has a share of 23 % within the Nordics.
Cross-border orders largely positioned in China
As talked about earlier, 71 % of Nordic customers stated that they made a cross-border buy in 2025. And greater than 40 % store on-line in international nations no less than as soon as a month. Most of them store on Chinese language platform, because the nation has a share of 27 %. A yr in the past, that share was nonetheless 26 %. It’s adopted by European nations, with a share of 21 %. In third place comes Germany (15 %), adopted by the US of America (5 %).
